{"id":1803,"date":"2019-05-28T09:00:03","date_gmt":"2019-05-28T00:00:03","guid":{"rendered":"https:\/\/daiichi-ag.co.jp\/content\/?p=1803"},"modified":"2020-07-03T18:28:02","modified_gmt":"2020-07-03T09:28:02","slug":"%e6%9c%80%e5%bc%b7ab%e3%83%86%e3%82%b9%e3%83%88%e3%83%84%e3%83%bc%e3%83%ab%e3%80%8cgoogle-optimize%ef%bc%88%e3%82%b0%e3%83%bc%e3%82%b0%e3%83%ab%e3%82%aa%e3%83%97%e3%83%86%e3%82%a3%e3%83%9e%e3%82%a4","status":"publish","type":"post","link":"https:\/\/daiichi-ag.co.jp\/content\/2019\/05\/28\/%e6%9c%80%e5%bc%b7ab%e3%83%86%e3%82%b9%e3%83%88%e3%83%84%e3%83%bc%e3%83%ab%e3%80%8cgoogle-optimize%ef%bc%88%e3%82%b0%e3%83%bc%e3%82%b0%e3%83%ab%e3%82%aa%e3%83%97%e3%83%86%e3%82%a3%e3%83%9e%e3%82%a4\/","title":{"rendered":"\u6700\u5f37AB\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u300cGoogle Optimize\uff08\u30b0\u30fc\u30b0\u30eb\u30aa\u30d7\u30c6\u30a3\u30de\u30a4\u30ba\uff09\u300d\u306b\u3064\u3044\u3066"},"content":{"rendered":"\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Index<\/p><ul class=\"toc_list\"><li><a href=\"#AB\"><span class=\"toc_number toc_depth_1\">1<\/span> \u305d\u3082\u305d\u3082AB\u30c6\u30b9\u30c8\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#Google_Optimize\"><span class=\"toc_number toc_depth_1\">2<\/span> Google Optimize\u306b\u3064\u3044\u3066<\/a><\/li><li><a href=\"#Google\"><span class=\"toc_number toc_depth_1\">3<\/span> Google\u30aa\u30d7\u30c6\u30a3\u30de\u30a4\u30ba\u306e\u7279\u5fb4<\/a><\/li><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">4<\/span> \u3053\u3093\u306a\u65b9\u306b\u304a\u3059\u3059\u3081<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"AB\">\u305d\u3082\u305d\u3082AB\u30c6\u30b9\u30c8\u3068\u306f\uff1f<\/span><\/h2>\n\n\n\n<p>AB\u30c6\u30b9\u30c8\u3068\u306f\u3001\u4e00\u90e8\u3060\u3051\u3092\u5909\u66f4\u3057\u305f\u4e8c\u7a2e\u985e\u306e\u30c7\u30b6\u30a4\u30f3\u30d1\u30bf\u30fc\u30f3\u3092\u7528\u610f\u3057\u3066\u3001\u3069\u3061\u3089\u306e\u30c7\u30b6\u30a4\u30f3\u304c\u826f\u3044\u7d50\u679c\u306b\u306a\u308b\u304b\u3092\u691c\u8a3c\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<br>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3067\u3042\u308c\u3070CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u3084\u96e2\u8131\u7387\u3001\u30d0\u30ca\u30fc\u3067\u3042\u308c\u3070CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3067\u6bd4\u8f03\u3057\u307e\u3059\u3002AB\u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3057\u884c\u3044\u3001\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306bPDCA\u3092\u56de\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u6210\u679c\u3078\u7e4b\u3052\u308b\u3053\u3068\u306b\u306a\u308b\u305f\u3081\u3001\u4f7f\u3044\u3084\u3059\u3044\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"800\" height=\"300\" src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/03\/abtest.png\" alt=\"\" class=\"wp-image-1804\" srcset=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/03\/abtest.png 800w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/03\/abtest-300x113.png 300w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/03\/abtest-768x288.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2><span id=\"Google_Optimize\">Google Optimize\u306b\u3064\u3044\u3066<\/span><\/h2>\n\n\n\n<p>Google \u304c\u63d0\u4f9b\u3057\u3066\u3044\u308bAB\u30c6\u30b9\u30c8\u3092\u884c\u3046\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002<br>\n\u30bf\u30b0\u3092\u8cbc\u308a\u4ed8\u3051\u308b\u3060\u3051\u3067\u3001\u753b\u9762\u4e0a\u306e\u8981\u7d20\u3092\u5909\u66f4\u53ef\u80fd\u3068\u306a\u308a\u3001\u7c21\u5358\u306bAB\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>Google Optimize<br><a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"https:\/\/marketingplatform.google.com\/about\/optimize\/ (\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f)\">https:\/\/marketingplatform.google.com\/about\/optimize\/<\/a><\/p>\n\n\n\n<p>\u7121\u6599\u7248\u300eGoogle Optimize\u300f\u3068\u6709\u6599\u7248\u300eGoogle Optimize 360\u300f\u306e2\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u540c\u6642\u306b\u5b9f\u65bd\u3059\u308b\u30c6\u30b9\u30c8\u306e\u6570\u304c5\u3064\u4ee5\u4e0b\u3067\u3042\u308c\u3070\u3001\u57fa\u672c\u7684\u306b\u306f\u7121\u6599\u7248\u3067\u3082\u5341\u5206\u3067\u3059\u3002\u4e2d\u5c0f\u4f01\u696d\u3067Google Optimize 360\u304c\u5fc5\u8981\u306b\u306a\u308b\u3053\u3068\u306f\u3042\u307e\u308a\u3042\u308a\u307e\u305b\u3093\u3002<br> \u6709\u6599\u7248\u3067\u306f\u8ffd\u52a0\u3067\u304d\u308b\u76ee\u6a19\u306e\u6570\u3084\u300eGoogle Analytics\u300f\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u9023\u643a\u3067\u304d\u308b\u30c7\u30fc\u30bf\u304c\u5897\u3048\u308b\u306e\u3067\u3001\u5206\u6790\u3092\u5f37\u5316\u3057\u305f\u3044\u5834\u5408\u306f\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u307f\u308b\u306e\u3082\u826f\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"1024\" height=\"760\" src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/03\/WS000447-1024x760.jpg\" alt=\"\" class=\"wp-image-1805\" srcset=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/03\/WS000447-1024x760.jpg 1024w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/03\/WS000447-300x223.jpg 300w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/03\/WS000447-768x570.jpg 768w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/03\/WS000447.jpg 1212w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2><span id=\"Google\">Google\u30aa\u30d7\u30c6\u30a3\u30de\u30a4\u30ba\u306e\u7279\u5fb4<\/span><\/h2>\n\n\n\n<ul><li> \u7121\u6599\u3067\u5229\u7528\u3067\u304d\u308b <\/li><li>\u300eGoogle Analytics\u300f\u3068\u9023\u643a\u3067\u304d\u308b<\/li><li>AB\u30c6\u30b9\u30c8\u3067\u3084\u308a\u305f\u3044\u3053\u3068\u306f\u5927\u4f53\u3067\u304d\u308b<\/li><li>\u64cd\u4f5c\u304c\u7c21\u5358<\/li><\/ul>\n\n\n\n<p>\u901a\u5e38WEB\u30c7\u30b6\u30a4\u30f3\u306e\u5909\u66f4\u306f\u3001Illustrator\u3084Photoshop\u3067\u306e\u30c7\u30b6\u30a4\u30f3\uff5e\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\uff5eFTP\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3068\u3044\u3063\u305f\u4e00\u9023\u306e\u4f5c\u696d\u304c\u5fc5\u8981\u3067\u3059\u3002\u3057\u304b\u3057Google\u30aa\u30d7\u30c6\u30a3\u30de\u30a4\u30ba\u3067\u306f\u3001\u4eca\u3042\u308b\u65e2\u5b58\u306e\u30c7\u30b6\u30a4\u30f3\u3092\u30d9\u30fc\u30b9\u306b\u3001\u4e00\u3064\u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u4e0a\u3067\u7c21\u5358\u306b\u30a2\u30ec\u30f3\u30b8\u30d1\u30bf\u30fc\u30f3\u3092\u4f5c\u6210\u30fb\u8ffd\u52a0\u3067\u304d\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u2026<br>\n\u300c\u30dc\u30bf\u30f3\u306e\u4f4d\u7f6e\u3092\u5909\u3048\u308b\u300d<br>\n\u300c\u30c6\u30ad\u30b9\u30c8\u306e\u30d5\u30a9\u30f3\u30c8\u3084\u30b5\u30a4\u30ba\u3092\u5909\u3048\u308b\u300d<br>\n\u300c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306e\u753b\u50cf\u3092\u5909\u3048\u308b\u300d<br>\n\u300c\u65e2\u5b58\u306e\u8981\u7d20\u306e\u30b5\u30a4\u30ba\u3084\u8272\u3092\u5909\u3048\u308b\u300d<br>\n\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u624b\u8efd\u306b\u3067\u304d\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u66f4\u306b\u3001URL\u306b\u4ed8\u52a0\u3057\u3066\u3044\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u3082\u53ef\u80fd\u3067\u3001\u7279\u5b9a\u306e\u5a92\u4f53\u7d4c\u7531\u306e\u4eba\u3060\u3051\u3092\u5bfe\u8c61\u306b\u3001\u5225\u306e\u30da\u30fc\u30b8\u3092\u8868\u793a\u3055\u305b\u308b\u3068\u3044\u3063\u305f\u3053\u3068\u306a\u3069\u3082\u3067\u304d\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"1024\" height=\"663\" src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/03\/WS000450-1024x663.jpg\" alt=\"\" class=\"wp-image-1806\" srcset=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/03\/WS000450-1024x663.jpg 1024w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/03\/WS000450-300x194.jpg 300w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/03\/WS000450-768x497.jpg 768w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/03\/WS000450.jpg 1277w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u65e2\u5b58\u30c7\u30b6\u30a4\u30f3\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u30d1\u30bf\u30fc\u30f3\u3092\u8ffd\u52a0\u3057\u305f\u5834\u5408\u3001\u30b5\u30fc\u30d0\u30fc\u4e0a\u306e\u30c7\u30fc\u30bf\u304c\u5897\u3048\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u5bb9\u91cf\u306f\u7bc0\u7d04\u3067\u304d\u307e\u3059\u3057\u3001SEO\u9762\u306b\u304a\u3044\u3066\u306f\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u5224\u5b9a\u3055\u308c\u308b\u3053\u3068\u3082\u306a\u3044\u306e\u3067\u3001\u7d30\u304b\u3044\u8abf\u6574\u306b\u6c17\u3092\u4f7f\u3046\u5fc5\u8981\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2><span id=\"i\">\u3053\u3093\u306a\u65b9\u306b\u304a\u3059\u3059\u3081<\/span><\/h2>\n\n\n\n<ul><li>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6539\u5584\u3092\u3057\u305f\u3044\uff08CVR\/CTR\/\u96e2\u8131\u7387\u306a\u3069\uff09 <\/li><li>\u3042\u307e\u308a\u30b3\u30b9\u30c8\u3092\u304b\u3051\u3089\u308c\u306a\u3044<\/li><li>\u30c7\u30b6\u30a4\u30f3\u3092\u5916\u6ce8\u3057\u3066\u3044\u308b<\/li><li>\u30c7\u30b6\u30a4\u30f3\u306f\u5185\u88fd\u3060\u304c\u3001\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u306b\u4f59\u88d5\u304c\u306a\u3044<br><\/li><\/ul>\n\n\n\n<h2><span id=\"i-2\">\u307e\u3068\u3081<\/span><\/h2>\n\n\n\n<p>\u4eca\u56de\u3054\u7d39\u4ecb\u3057\u305fGoogle Optimize\u306f\u3001Google Analytics\u3068\u540c\u69d8\u306b\u3001\u7121\u6599\u3067\u4f7f\u3048\u308b\u306b\u3082\u95a2\u308f\u3089\u305a\u3001 \u975e\u5e38\u306b\u512a\u308c\u305fAB\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3067\u3059\u3002\u7c21\u5358\u306b\u5c0e\u5165\u3067\u304d\u3066\u3001\u64cd\u4f5c\u3082\u76f4\u611f\u7684\u306b\u89e6\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u307e\u3060AB\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u4f7f\u308f\u306a\u3044\u624b\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u306f\u4e00\u5ea6\u5b9f\u969b\u306b\u89e6\u3063\u3066\u307f\u308b\u3068\u826f\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<br>AB\u30c6\u30b9\u30c8\u3092\u958b\u59cb\u51fa\u6765\u305f\u3089\u3001\u30a4\u30e1\u30fc\u30b8\u901a\u308a\u306b\u53cd\u6620\u3067\u304d\u3066\u3044\u308b\u304b\u3001\u52d5\u4f5c\u30c6\u30b9\u30c8\u306f\u5fc5\u305a\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-outline\"><a class=\"wp-block-button__link\" href=\"https:\/\/daiichi-ag.co.jp\/digital-ads\/\">\u4ed6\u306eWEB\u65bd\u7b56\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089\u00a0 <\/a><\/div>\n\n\n\n<p><strong>\u3010\u6700\u65b0\u306e\u8a18\u4e8b\u306f\u3053\u3061\u3089\u3011\ufeff<\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a href=\"https:\/\/daiichi-ag.co.jp\/content\/2023\/06\/21\/%e3%82%a4%e3%83%b3%e3%83%95%e3%82%a9%e3%83%9e%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab%e3%81%a3%e3%81%a6%e4%bd%95%ef%bc%9f%e6%99%ae%e9%80%9a%e3%81%ae%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab\/\">\u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u3063\u3066\u4f55\uff1f\u666e\u901a\u306e\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u3068\u3069\u3046\u9055\u3046\u306e\uff1f<\/a><\/li>\n<li><a href=\"https:\/\/daiichi-ag.co.jp\/content\/2022\/12\/20\/%e6%9c%80%e8%bf%91%e8%a9%b1%e9%a1%8c%e3%81%ae%e3%83%96%e3%83%ad%e3%83%83%e3%82%af%e3%83%81%e3%82%a7%e3%83%bc%e3%83%b3%e6%8a%80%e8%a1%93%e3%82%92%e4%bd%bf%e3%81%a3%e3%81%9fnft%e3%81%a8%e3%81%af\/\">\u6700\u8fd1\u8a71\u984c\u306e\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\u6280\u8853\u3092\u4f7f\u3063\u305fNFT\u3068\u306f\uff1f<\/a><\/li>\n<li><a href=\"https:\/\/daiichi-ag.co.jp\/content\/2022\/11\/29\/%e3%80%8c%e3%83%86%e3%83%ac%e3%83%93%e5%ba%83%e5%91%8a%e3%82%92%e3%82%84%e3%81%a3%e3%81%a6%e3%81%bf%e3%81%be%e3%81%9b%e3%82%93%e3%81%8b%ef%bc%9f%e3%80%8d\/\">\u300c\u30c6\u30ec\u30d3\u5e83\u544a\u3092\u3084\u3063\u3066\u307f\u307e\u305b\u3093\u304b\uff1f\u300d<\/a><\/li>\n<li><a 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