{"id":1949,"date":"2019-06-11T09:00:00","date_gmt":"2019-06-11T00:00:00","guid":{"rendered":"https:\/\/daiichi-ag.co.jp\/content\/?p=1949"},"modified":"2019-12-27T13:57:37","modified_gmt":"2019-12-27T04:57:37","slug":"tvcm%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6","status":"publish","type":"post","link":"https:\/\/daiichi-ag.co.jp\/content\/2019\/06\/11\/tvcm%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/","title":{"rendered":"\u30b9\u30dd\u30c3\u30c8\uff1f\u30bf\u30a4\u30e0\uff1f\u52b9\u679c\u7684\u306aTVCM\u306e\u8cb7\u4ed8\u65b9\u6cd5\u306e\u9055\u3044\u3068\u306f\uff1f"},"content":{"rendered":"\n<p>TVCM\u306b\u306f\u5927\u304d\u304f\u5206\u3051\u3066\u300c\u30b9\u30dd\u30c3\u30c8CM\u300d\u300c\u30bf\u30a4\u30e0CM\u300d\u306e\uff12\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002 <br>\u305d\u308c\u305e\u308c\u5168\u304f\u7570\u306a\u308b\u30bb\u30fc\u30eb\u30b9\u65b9\u6cd5\u3067\u8ca9\u58f2\u3055\u308c\u3066\u304a\u308a\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u6c42\u3081\u308b\u72d9\u3044\u3082\u7570\u306a\u308a\u307e\u3059\u3002  <br>\u3067\u306f\u30b9\u30dd\u30c3\u30c8CM\u3001\u30bf\u30a4\u30e0CM\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3068\u30bb\u30fc\u30eb\u30b9\u65b9\u6cd5\u3092\u7c21\u5358\u306b\u8aac\u660e\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Index<\/p><ul class=\"toc_list\"><li><a href=\"#CM\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30b9\u30dd\u30c3\u30c8CM\u3068\u306f<\/a><ul><li><a href=\"#i\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u5168\u65e5<\/a><\/li><li><a href=\"#L\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u9006L<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">1.3<\/span> \u30b3\u306e\u5b57<\/a><\/li><\/ul><\/li><li><a href=\"#CM-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u30bf\u30a4\u30e0CM\u3068\u306f\n\n\n\n<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">3<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"CM\">\u30b9\u30dd\u30c3\u30c8CM\u3068\u306f<\/span><\/h2>\n\n\n\n<p>\u756a\u7d44\u306b\u95a2\u4fc2\u306a\u304f\u3001\u5c40\u304c\u5b9a\u3081\u308b\u6642\u9593\u306b\u633f\u5165\u3055\u308c\u308bCM\u67a0\u5185\u3067CM\u3092\u653e\u9001\u3059\u308b\u5e83\u544a\u3067\u3059\u3002 \u30b9\u30dd\u30c3\u30c8CM\u306e\u30bb\u30fc\u30eb\u30b9\u306e\u6700\u5c0f\u5358\u4f4d\u306f15\u79d2\u3067\u3059\u3002\u8cfc\u5165\u3067\u304d\u308b\u671f\u9593\u306f\u81ea\u7531\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u306e\u3067\u3001\u4f8b\u3048\u3070\u3042\u308b\u5546\u54c1\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593\u5185\u306e\u307fCM\u3092\u653e\u9001\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30b9\u30dd\u30c3\u30c8CM\u306f\u4ee5\u4e0b\u306eCM\u67a0\u3067\u653e\u9001\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul><li><strong>SB\uff1d\u30b9\u30c6\u30fc\u30b7\u30e7\u30f3\u30d6\u30ec\u30a4\u30af\uff08\u756a\u7d44\u3068\u756a\u7d44\u306e\u9593\u306b\u8a2d\u5b9a\u3055\u308c\u305fCM\u67a0\uff09\u901a\u79f0\u30b9\u30c6\u30d6\u30ec<\/strong><\/li><li><strong>PT\uff1dParticipating commercial \u756a\u7d44\u6642\u9593\u5185\u306b\u8a2d\u5b9a\u3055\u308c\u305fCM\u67a0 <\/strong><\/li><\/ul>\n\n\n\n<p>\u30b9\u30dd\u30c3\u30c8CM\u306b\u306f\u3001\u305d\u306e\u5546\u54c1\u306e\u7279\u6027\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5fdc\u3058\u305f\u69d8\u3005\u306a\u53d6\u308a\u65b9\u304c\u5b58\u5728\u3057\u307e\u3059\u3002 \u305d\u308c\u305e\u308c\u306e\u53d6\u308a\u65b9\u306b\u3088\u308a\u30b3\u30b9\u30c8\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3><span id=\"i\">\u5168\u65e5<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img width=\"280\" height=\"240\" src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/zenjitsu-1.jpg\" alt=\"\" class=\"wp-image-1955\"\/><\/figure><\/div>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\uff1a\u5728\u5b85\u4e3b\u5a66\uff0b\u30aa\u30fc\u30eb\u30bf\u30fc\u30b2\u30c3\u30c8 <br>\u30dd\u30a4\u30f3\u30c8\uff1a\u30ea\u30fc\u30ba\u30ca\u30d6\u30eb\u3067\u5e45\u5e83\u3044\u5c64\u306b\u8a34\u6c42\u3067\u304d\u308b\u3002 <\/p>\n\n\n\n<h3><span id=\"L\">\u9006L<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/gyakuL.jpg\" alt=\"\" class=\"wp-image-1953\" width=\"267\" height=\"236\"\/><\/figure><\/div>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\uff1a\u82e5\u8005\uff0b\u6709\u8077\u6210\u4eba\u7537\u6027\uff0b\u5973\u6027\uff0b\u4f1a\u793e\u54e1 <br>\u30dd\u30a4\u30f3\u30c8\uff1a\u5728\u5b85\u7387\u304c\u6700\u3082\u9ad8\u304f\u3001\u82e5\u8005\u3092\u4e2d\u5fc3\u3068\u3059\u308b\u5c64\u306bCM\u3092\u8a34\u6c42\u3067\u304d\u308b\u3002 <\/p>\n\n\n\n<h3><span id=\"i-2\">\u30b3\u306e\u5b57<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img width=\"267\" height=\"238\" src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/konoji.jpg\" alt=\"\" class=\"wp-image-1956\"\/><\/figure><\/div>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\uff1a\u82e5\u8005\uff0b\u6210\u4eba\u7537\u5973 <br>\u30dd\u30a4\u30f3\u30c8\uff1a\u671d\u306e\u6642\u9593\u5e2f\u306b\u3082\u6d41\u308c\u308b\u306e\u3067\u3001\u51fa\u793e\u524d\u3001\u901a\u5b66\u524d\u306e\u4f1a\u793e\u54e1\u3084\u5b66\u751f\u306b\u3082CM\u3092\u8a34\u6c42\u3067\u304d\u308b\u3002 <\/p>\n\n\n\n<p>\u30b3\u30b9\u30c8\u306f\u9ad8\u3044\u9806\u306b <strong>\u9006L \uff1e \u30b3\u306e\u5b57 \uff1e \u5168\u65e5<\/strong> \u3068\u306a\u308a\u307e\u3059\u3002 <br>\u7406\u7531\u306f\u3001\u9006L\u90e8\u5206\u306f\u5168\u3066\u306e\u30d1\u30bf\u30fc\u30f3\u306b\u304a\u3044\u3066\u5fc5\u8981\u306a\u30be\u30fc\u30f3\u306e\u70ba\u3001\u6700\u3082\u9700\u8981\u304c\u9ad8\u3044\u304b\u3089\u3067\u3059\u3002 <\/p>\n\n\n\n<h2><span id=\"CM-2\">\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u30bf\u30a4\u30e0CM\u3068\u306f\n\n\n\n<\/span><\/h2>\n\n\n\n<p>\u30bf\u30a4\u30e0\u3068\u306f\u500b\u5225\u306e\u756a\u7d44\u3092\u63d0\u4f9b\u3057\u3001\u305d\u306e\u756a\u7d44\u306b\u542b\u307e\u308c\u308bCM\u67a0\u5185\u3067\u653e\u9001\u3059\u308b\u5e83\u544a\u3067\u3059\u3002\u30bf\u30a4\u30e0CM\u306e\u30bb\u30fc\u30eb\u30b9\u306e\u6700\u5c0f\u5358\u4f4d\u306f30\u79d2\u3067\u3001\u671f\u9593\u306f\uff12\u30af\u30fc\u30eb\uff08\uff16\u30ab\u6708\uff09\u304c\u57fa\u672c\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u63d0\u4f9b\u8868\u793a\u300c\u3042\u308a\u300d\u300c\u306a\u3057\u300d\u3067\u30bf\u30a4\u30e0CM\u306b\u306f\u4ee5\u4e0b\u306e\uff12\u7a2e\u985e\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul><li><strong> \u756a\u7d44\u63d0\u4f9b\u30fb\u30fb\u30fb\u756a\u7d44\u306e\u524d\u5f8c\u306b\u63d0\u4f9b\u8868\u793a\u3092\u884c\u3046\u5834\u5408 <\/strong><\/li><li><strong> PT \uff08Participating commercial\uff09\u30fb\u30fb\u63d0\u4f9b\u8868\u793a\u3092\u884c\u308f\u306a\u3044\u5834\u5408<\/strong> <\/li><\/ul>\n\n\n\n<p>\u63d0\u4f9b\u8868\u793a\u306e\u30a2\u30ca\u30a6\u30f3\u30b9\u30b3\u30e1\u30f3\u30c8\u306f\u63d0\u4f9b\u79d2\u6570\u3067\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002 <br><strong>30\u79d2\u30fb\u30fb\u3054\u89a7\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u3000\u203b\u30b9\u30dd\u30f3\u30b5\u30fc\u540d\u307e\u305f\u306f\u5546\u54c1\u540d\u306e\u753b\u9762\u8868\u793a\u306e\u307f  <br>60\u79d2\u30fb\u30fb\u793e\u540d\u307e\u305f\u306f\u5546\u54c1\u540d <br>90\u79d2\u4ee5\u4e0a\u30fb\u30fb\u304b\u3093\u305f\u3093\u306a\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u3092\u542b\u3080\u793e\u540d\u307e\u305f\u306f\u5546\u54c1\u540d   <\/strong><\/p>\n\n\n\n<p>\u203b\u30bf\u30a4\u30e0CM\u306e\u6599\u91d1\u306f\u756a\u7d44\u306e\u8a55\u4fa1\u3001\u8996\u8074\u7387\u3001\u305d\u306e\u6642\u306e\u5e83\u544a\u9700\u8981\u306b\u3088\u3063\u3066\u91d1\u984d\u304c\u6c7a\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img width=\"1024\" height=\"682\" src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/TV2-1024x682.jpg\" alt=\"\" class=\"wp-image-1966\" srcset=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/TV2-1024x682.jpg 1024w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/TV2-300x200.jpg 300w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/TV2-768x512.jpg 768w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/TV2.jpg 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2><span id=\"i-3\">\u307e\u3068\u3081<\/span><\/h2>\n\n\n\n<p><strong>\u30b9\u30dd\u30c3\u30c8CM\u306e\u30e1\u30ea\u30c3\u30c8<\/strong> <br>\u5e0c\u671b\u306e\u6642\u671f\u306b\u5e0c\u671b\u306e\u6642\u9593\u5e2f\u3067\u5e0c\u671b\u306e\u91cf\u3067\u653e\u9001\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<p><strong>\u30bf\u30a4\u30e0CM\u306e\u30e1\u30ea\u30c3\u30c8<\/strong> <br>\u7279\u5b9a\u306e\u6642\u9593\u5e2f\u306eCM\u304c\u8cfc\u5165\u3067\u304d\u3001\u76ee\u7684\u3068\u3059\u308b\u8a34\u6c42\u5bfe\u8c61\u3078\u52b9\u7387\u3088\u304f\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3002\u793e\u5185\u3001\u304a\u53d6\u5f15\u4f01\u696d\u3078\u306ePR\u3001\u30ea\u30af\u30eb\u30fc\u30c8\u5bfe\u7b56\u3078\u306e\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u308b\u3002 <\/p>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u306e\u5546\u54c1\u306e\u7279\u6027\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u305fCM\u67a0\u306e\u8cfc\u5165\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u3010\u6700\u65b0\u306e\u8a18\u4e8b\u306f\u3053\u3061\u3089\u3011\ufeff<\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a href=\"https:\/\/daiichi-ag.co.jp\/content\/2023\/06\/21\/%e3%82%a4%e3%83%b3%e3%83%95%e3%82%a9%e3%83%9e%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab%e3%81%a3%e3%81%a6%e4%bd%95%ef%bc%9f%e6%99%ae%e9%80%9a%e3%81%ae%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab\/\">\u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u3063\u3066\u4f55\uff1f\u666e\u901a\u306e\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u3068\u3069\u3046\u9055\u3046\u306e\uff1f<\/a><\/li>\n<li><a href=\"https:\/\/daiichi-ag.co.jp\/content\/2022\/12\/20\/%e6%9c%80%e8%bf%91%e8%a9%b1%e9%a1%8c%e3%81%ae%e3%83%96%e3%83%ad%e3%83%83%e3%82%af%e3%83%81%e3%82%a7%e3%83%bc%e3%83%b3%e6%8a%80%e8%a1%93%e3%82%92%e4%bd%bf%e3%81%a3%e3%81%9fnft%e3%81%a8%e3%81%af\/\">\u6700\u8fd1\u8a71\u984c\u306e\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\u6280\u8853\u3092\u4f7f\u3063\u305fNFT\u3068\u306f\uff1f<\/a><\/li>\n<li><a href=\"https:\/\/daiichi-ag.co.jp\/content\/2022\/11\/29\/%e3%80%8c%e3%83%86%e3%83%ac%e3%83%93%e5%ba%83%e5%91%8a%e3%82%92%e3%82%84%e3%81%a3%e3%81%a6%e3%81%bf%e3%81%be%e3%81%9b%e3%82%93%e3%81%8b%ef%bc%9f%e3%80%8d\/\">\u300c\u30c6\u30ec\u30d3\u5e83\u544a\u3092\u3084\u3063\u3066\u307f\u307e\u305b\u3093\u304b\uff1f\u300d<\/a><\/li>\n<li><a href=\"https:\/\/daiichi-ag.co.jp\/content\/2022\/10\/18\/2022%e5%b9%b46%e6%9c%88%e3%81%ab%e5%ba%83%e5%91%8a%e8%a7%a3%e7%a6%81%e3%81%97%e3%81%9f%e3%83%94%e3%83%b3%e3%82%bf%e3%83%ac%e3%82%b9%e3%83%88-pinterest%e3%81%a3%e3%81%a6%e4%bd%95%e2%81%89\/\">2022\u5e746\u6708\u306b\u5e83\u544a\u89e3\u7981\u3057\u305f\u30d4\u30f3\u30bf\u30ec\u30b9\u30c8: Pinterest\u3063\u3066\u4f55\u2049<\/a><\/li>\n<li><a href=\"https:\/\/daiichi-ag.co.jp\/content\/2022\/09\/20\/2022%e5%b9%b43%e6%9c%88%e3%81%ab%e9%96%8b%e5%b1%80%e3%81%97%e3%81%9fbs%e6%96%b03%e3%83%81%e3%83%a3%e3%83%b3%e3%83%8d%e3%83%ab\/\">2022\u5e743\u6708\u306b\u958b\u5c40\u3057\u305fBS\u65b03\u30c1\u30e3\u30f3\u30cd\u30eb<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>TVCM\u306b\u306f\u5927\u304d\u304f\u5206\u3051\u3066\u300c\u30b9\u30dd\u30c3\u30c8CM\u300d\u300c\u30bf\u30a4\u30e0CM\u300d\u306e\uff12\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002 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