{"id":2071,"date":"2019-07-26T10:00:47","date_gmt":"2019-07-26T01:00:47","guid":{"rendered":"https:\/\/daiichi-ag.co.jp\/content\/?p=2071"},"modified":"2020-07-03T18:27:49","modified_gmt":"2020-07-03T09:27:49","slug":"%e3%82%af%e3%83%83%e3%82%ad%e3%83%bc%e3%81%ae%e3%82%b5%e3%83%bc%e3%83%89%e3%83%91%e3%83%bc%e3%83%86%e3%82%a3%e3%81%a3%e3%81%a6%e4%bd%95%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/daiichi-ag.co.jp\/content\/2019\/07\/26\/%e3%82%af%e3%83%83%e3%82%ad%e3%83%bc%e3%81%ae%e3%82%b5%e3%83%bc%e3%83%89%e3%83%91%e3%83%bc%e3%83%86%e3%82%a3%e3%81%a3%e3%81%a6%e4%bd%95%ef%bc%9f\/","title":{"rendered":"\u30af\u30c3\u30ad\u30fc\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u3063\u3066\u4f55\uff1f"},"content":{"rendered":"\n<p>2017\u5e74\u306bWEB\u5e83\u544a\u696d\u754c\u3067\u6fc0\u9707\u304c\u8d70\u3063\u305f\u30a2\u30c3\u30d7\u30eb\u306eITP\u6a5f\u80fd\uff08Intelligent Tracking Prevention)\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304b\u3089\u7d04\u4e8c\u5e74\u3002\u6700\u8fd1\u3067\u306f\u521d\u671f\u8a2d\u5b9a\u3067\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fc\u30af\u30c3\u30ad\u30fc\u3092\u4fdd\u5b58\u3057\u306a\u3044\u30d6\u30e9\u30a6\u30b6\u304c\u5897\u3048\u3066\u304d\u307e\u3057\u305f\u3002\uff08ITP\u3068\u306f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u3092\u81ea\u52d5\u7684\u306b\u524a\u9664\u3057\u3066\u3057\u307e\u3046\u6a5f\u80fd\u3067\u3059\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u3092\u3082\u3068\u306b\u3057\u305f\u5e83\u544a\u914d\u4fe1\u3084\u6210\u679c\u8a08\u6e2c\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3066\u3044\u307e\u3059\u3002\uff09<br>\u5e83\u544a\u3092\u51fa\u7a3f\u3059\u308b\u5074\u304b\u3089\u3059\u308b\u3068\u4eca\u307e\u3067\u4f7f\u3063\u3066\u3044\u305f\u30a2\u30c9\u30c6\u30af\u304c\u4f7f\u3048\u306a\u304f\u306a\u308b\u3068\u3044\u3046\u554f\u984c\u304c\u767a\u751f\u3057\u3001\u7372\u5f97\u52b9\u7387\u304c\u4e0b\u304c\u3063\u305f\u3068\u3044\u3046\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u7d9a\u51fa\u3057\u307e\u3057\u305f\u3002<br><\/p>\n\n\n\n<p>\u4eca\u56de\u306f\u305d\u306e\u30af\u30c3\u30ad\u30fc\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Index<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u305d\u3082\u305d\u3082\u30af\u30c3\u30ad\u30fc\u3063\u3066\u306a\u306b\uff1f<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30af\u30c3\u30ad\u30fc\u306e\u7a2e\u985e\u306b\u3064\u3044\u3066<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">3<\/span> \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306f\u4f55\u304c\u554f\u984c\u306a\u306e\uff1f<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\"><strong>\u305d\u3082\u305d\u3082\u30af\u30c3\u30ad\u30fc\u3063\u3066\u306a\u306b\uff1f<\/strong><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img width=\"1024\" height=\"682\" src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/alphabets-biscuits-close-up-159771-min-1024x682.jpg\" alt=\"\" class=\"wp-image-2074\" srcset=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/alphabets-biscuits-close-up-159771-min-1024x682.jpg 1024w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/alphabets-biscuits-close-up-159771-min-300x200.jpg 300w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/alphabets-biscuits-close-up-159771-min-768x512.jpg 768w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/alphabets-biscuits-close-up-159771-min.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>\u30af\u30c3\u30ad\u30fc\u3068\u306fWeb\u30b5\u30a4\u30c8\u304b\u3089\u95b2\u89a7\u3057\u3066\u3044\u308b\u30d1\u30bd\u30b3\u30f3\u3084\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u30c7\u30d0\u30a4\u30b9\u306b\u4fdd\u5b58\u3055\u308c\u308b\u30c6\u30ad\u30b9\u30c8\u60c5\u5831\u3067\u3059\u3002\u884c\u52d5\u5c65\u6b74\u304c\u4fdd\u5b58\u3055\u308c\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u4fbf\u6027\u3092\u3042\u3052\u308b\u6a5f\u80fd\u3068\u3057\u3066ID\u3084\u30d1\u30b9\u30ef\u30fc\u30c9\u3092\u5165\u529b\u305b\u305a\u306b\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3082\u3053\u306e\u30af\u30c3\u30ad\u30fc\u304c\u3042\u308b\u304a\u9670\u3067\u3059\u3002<br><\/p>\n\n\n\n<h2><span id=\"i-2\"><strong>\u30af\u30c3\u30ad\u30fc\u306e\u7a2e\u985e\u306b\u3064\u3044\u3066<\/strong><\/span><\/h2>\n\n\n\n<p>\u30af\u30c3\u30ad\u30fc\u306f\u5927\u304d\u304f\u5206\u3051\u3066\uff12\u7a2e\u985e\u3042\u308a\u307e\u3059\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\uff081st Party Cookie)\u3068\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\uff083rd Party Cookie\uff09\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002\u3053\u306e\uff12\u7a2e\u985e\u306e\u9055\u3044\u306f\u8a2a\u308c\u305f\u30c9\u30e1\u30a4\u30f3\u30b5\u30fc\u30d0\u30fc\u3067\u53d6\u5f97\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3068\u3044\u3046\u4e8b\u3067\u3059\u3002<\/p>\n\n\n\n<table class=\"wp-block-table is-style-stripes\"><tbody><tr><td><strong>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc<\/strong><br><strong>\uff081st Party Cookie)<\/strong><\/td><td><strong>\uff1d\u8a2a\u554f\u30b5\u30a4\u30c8\u306e\u60c5\u5831<\/strong><\/td><\/tr><tr><td><strong>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc<\/strong><br><strong>\uff083rd Party Cookie\uff09\u3000<\/strong><\/td><td><strong>\uff1d\u975e\u8a2a\u554f\u30b5\u30a4\u30c8\uff08\u7b2c\u4e09\u8005\uff09\u306e\u60c5\u5831<\/strong><\/td><\/tr><\/tbody><\/table>\n\n\n\n<p>\u3042\u308c\u3001\u30bb\u30ab\u30f3\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u304c\u306a\u3044\u3068\u601d\u3063\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u3087\u3046\u304b\uff1f\u5e83\u544a\u4e3b\u304c\u30bb\u30ab\u30f3\u30c9\u3068\u306a\u308a\u307e\u3059\u3002\u30af\u30c3\u30ad\u30fc\u3092\u3064\u3051\u308b\u7406\u7531\u306f\u3069\u306e\u3088\u3046\u306b\u52d5\u304f\u304b\u3084\u899a\u3048\u3066\u304a\u304b\u306a\u3044\u3068\u3044\u3051\u306a\u3044\u60c5\u5831\u3092\u77ac\u6642\u306b\u8caf\u3081\u308b\u3053\u3068\u306a\u306e\u3067\u5fc5\u8981\u306a\u3044\u3068\u306a\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30bb\u30ab\u30f3\u30c9\u306f\u5b58\u5728\u3057\u306a\u3044\u5f62\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img width=\"1024\" height=\"453\" src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/img_1st_or_3rd_PartyCookie-min-1024x453.png\" alt=\"1st\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u30683rd\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306e\u9055\u3044\" class=\"wp-image-2073\" srcset=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/img_1st_or_3rd_PartyCookie-min-1024x453.png 1024w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/img_1st_or_3rd_PartyCookie-min-300x133.png 300w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/img_1st_or_3rd_PartyCookie-min-768x340.png 768w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/img_1st_or_3rd_PartyCookie-min.png 1329w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>1st\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u30683rd\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306e\u9055\u3044<\/figcaption><\/figure><\/div>\n\n\n\n<h2><span id=\"i-3\">\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306f\u4f55\u304c\u554f\u984c\u306a\u306e\uff1f<br><\/span><\/h2>\n\n\n\n<p>\u305d\u3082\u305d\u3082\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fc\u30af\u30c3\u30ad\u30fc\u306f\u591a\u304f\u306e\u5834\u5408\u306f\u5e83\u544a\u306e\u305f\u3081\u306b\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u8a08\u6e2c\u3068\u3057\u3066\u8907\u6570\u30c9\u30e1\u30a4\u30f3\u3092\u7d4c\u7531\u3059\u308b\u5834\u5408\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u5074\u9762\u3082\u3042\u308a\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\uff08\u7d4c\u8def\uff09\u5206\u6790\u306a\u3069\u3067\u306f\u91cd\u5b9d\u3057\u3066\u304a\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u4e2d\u3067\u3001WEB\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u56de\u5e83\u544a\u3092\u898b\u3066\u3044\u308b\u304b\u306a\u3069\u3084\u30af\u30ea\u30c3\u30af\u3060\u3051\u3067\u306a\u3044\u60c5\u5831\u3092\u5f97\u308b\u305f\u3081\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img width=\"1024\" height=\"701\" src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/beverage-blog-blogger-1799342-min-1024x701.jpg\" alt=\"\" class=\"wp-image-2076\" srcset=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/beverage-blog-blogger-1799342-min-1024x701.jpg 1024w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/beverage-blog-blogger-1799342-min-300x206.jpg 300w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/beverage-blog-blogger-1799342-min-768x526.jpg 768w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2019\/04\/beverage-blog-blogger-1799342-min.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>\u3000\u305f\u3060\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u3059\u308b\u3068\u3001\u52dd\u624b\u306b\u30af\u30c3\u30ad\u30fc\u3092\u3064\u3051\u3089\u308c\u3001\u52dd\u624b\u306b\u60c5\u5831\u3092\u5438\u3044\u51fa\u3055\u308c\u308b\u305f\u3081\u3001\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u306e\u89b3\u70b9\u304b\u3089\u554f\u984c\u3068\u306a\u308a\u307e\u3057\u305f\u3002<br><\/p>\n\n\n\n<h2><span id=\"i-4\">\u307e\u3068\u3081<\/span><\/h2>\n\n\n\n<p>\u25a0\u30af\u30c3\u30ad\u30fc\u306b\u306f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fc\u3068\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u304c\u3042\u308a\u307e\u3059\u3002<br>\u3000\u9055\u3044\u306f\u300c\u8a2a\u554f\u3057\u3066\u3044\u308b\u304b\u300d\u300c\u8a2a\u554f\u3057\u3066\u3044\u306a\u3044\u304b\u300d\u3067\u9055\u3046<br>\u25a0\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306f\u5e83\u544a\u3067\u591a\u304f\u4f7f\u308f\u308c\u3066\u3044\u305f\u304c\u30012017\u5e74\u304b\u3089\u30a2\u30c3\u30d7\u30eb\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u306eITP\u6a5f\u80fd\u306b\u3088\u308a\u30c7\u30d0\u30a4\u30b9\u5074\u306b\u4fdd\u5b58\u3067\u304d\u306b\u304f\u304f\u306a\u308a\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u3067\u306e\u904b\u7528\u304c\u5c11\u306a\u304f\u306a\u3063\u305f\u3002<\/p>\n\n\n\n<p>\u6628\u4eca\u3067\u306f\u30d5\u30a1\u30fc\u30b9\u30c8\u30af\u30c3\u30ad\u30fc\u306e\u307f\u3092\u5229\u7528\u3057\u305f\u5e83\u544a\u304c\u5897\u3048\u3066\u304d\u3066\u304a\u308a\u3001\u30bf\u30b0\u306eITP\u5bfe\u5fdc\u5316\u306a\u3069\u304c\u9032\u3093\u3067\u304d\u3066\u304a\u308a\u307e\u3059\u3002\u305d\u308c\u3060\u3051\u3067\u306a\u304f\u3001\u8a18\u4e8b\u306e\u5185\u5bb9\u306e\u307f\u3092AI\u5b66\u7fd2\u3055\u305b\u904b\u7528\u3057\u3066\u3044\u304f\u5e83\u544a\u306a\u3069\u69d8\u3005\u51fa\u3066\u304d\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u30af\u30c3\u30ad\u30fc\u306b\u983c\u3089\u306a\u3044\u904b\u7528\u306b\u8208\u5473\u304c\u3042\u308b\u65b9\u306f\u4e00\u5ea6\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-outline\"><a class=\"wp-block-button__link\" href=\"https:\/\/daiichi-ag.co.jp\/digital-ads\/\">\u4ed6\u306eWEB\u65bd\u7b56\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089\u00a0 <\/a><\/div>\n\n\n\n<p><strong>\u3010\u6700\u65b0\u306e\u8a18\u4e8b\u306f\u3053\u3061\u3089\u3011<\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a href=\"https:\/\/daiichi-ag.co.jp\/content\/2023\/06\/21\/%e3%82%a4%e3%83%b3%e3%83%95%e3%82%a9%e3%83%9e%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab%e3%81%a3%e3%81%a6%e4%bd%95%ef%bc%9f%e6%99%ae%e9%80%9a%e3%81%ae%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab\/\">\u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u3063\u3066\u4f55\uff1f\u666e\u901a\u306e\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u3068\u3069\u3046\u9055\u3046\u306e\uff1f<\/a><\/li>\n<li><a 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