{"id":2160,"date":"2019-07-09T10:00:43","date_gmt":"2019-07-09T01:00:43","guid":{"rendered":"https:\/\/daiichi-ag.co.jp\/content\/?p=2160"},"modified":"2019-12-27T13:59:56","modified_gmt":"2019-12-27T04:59:56","slug":"%e8%b3%bc%e8%b2%b7%e3%82%92%e3%81%b2%e3%81%a8%e6%8a%bc%e3%81%97%e3%81%99%e3%82%8bpop%e4%bd%9c%e3%82%8a%e3%81%ae%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88%ef%bc%88%e3%81%9d%e3%81%ae1%ef%bc%89","status":"publish","type":"post","link":"https:\/\/daiichi-ag.co.jp\/content\/2019\/07\/09\/%e8%b3%bc%e8%b2%b7%e3%82%92%e3%81%b2%e3%81%a8%e6%8a%bc%e3%81%97%e3%81%99%e3%82%8bpop%e4%bd%9c%e3%82%8a%e3%81%ae%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88%ef%bc%88%e3%81%9d%e3%81%ae1%ef%bc%89\/","title":{"rendered":"\u8cfc\u8cb7\u3092\u3072\u3068\u62bc\u3057\u3059\u308bPOP\u4f5c\u308a\u306e\u30dd\u30a4\u30f3\u30c8\uff08\u305d\u306e1\uff09"},"content":{"rendered":"\n<p>\u30b9\u30fc\u30d1\u30fc\u3084\u98f2\u98df\u5e97\u3001\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u304a\u5e97\u306e\u5e97\u982d\u3084\u5e97\u5185\u306b\u8a2d\u7f6e\u3055\u308c\u3066\u3044\u308bPOP\u5e83\u544a\u3002 <br>\u4eca\u56de\u306f\u5546\u54c1\u306e\u9b45\u529b\u3092\u4f1d\u3048\u308bPOP\u3092\u4f5c\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Index<\/p><ul class=\"toc_list\"><li><a href=\"#POP\"><span class=\"toc_number toc_depth_1\">1<\/span> POP\u306e\u5f79\u5272\u3068\u306f<\/a><\/li><li><a href=\"#POP-2\"><span class=\"toc_number toc_depth_1\">2<\/span> POP\u3092\u3064\u304f\u308b\u6642\u306e\u30dd\u30a4\u30f3\u30c8<\/a><ul><li><a href=\"#i\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u76ee\u7684\u3092\u6c7a\u3081\u308b<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u30a2\u30d4\u30fc\u30eb\u3057\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3092\u7d5e\u308a\u8fbc\u3080<\/a><\/li><\/ul><\/li><li><a href=\"#POP-3\"><span class=\"toc_number toc_depth_1\">3<\/span>  POP\u4f5c\u6210\u306e\u843d\u3068\u3057\u7a74<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"POP\"><strong>POP\u306e\u5f79\u5272\u3068\u306f<\/strong><\/span><\/h2>\n\n\n\n<p>POP\u3068\u306f\u300cPoint of purchase\uff08advertising\uff09\u300d\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u3082\u306e\u3067\u3059\u3002 <br>\u65e5\u672c\u8a9e\u3067\u306f\u300c\u8cfc\u8cb7\u6642\u70b9\uff08\u306e\u5e83\u544a\uff09\u300d\u3068\u8a33\u3055\u308c\u3001\u304a\u5ba2\u69d8\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u5e97\u982d\u3084\u3001\u58f2\u308a\u5834\u306e\u5546\u54c1\u306e\u305d\u3070\u306b\u8a2d\u7f6e\u3055\u308c\u308b\u5e83\u544a\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002 <br>\u3064\u307e\u308a\u3001\u300c\u8cfc\u8cb7\u300d\u304c\u767a\u751f\u3059\u308b\u305d\u306e\u5834\u6240\u3001\u305d\u306e\u77ac\u9593\u306b\u304a\u5ba2\u69d8\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u5546\u54c1\u306b\u8208\u5473\u3092\u6301\u305f\u305b\u305f\u308a\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u4fc3\u9032\u3057\u305f\u308a\u3068\u3001\u3055\u307e\u3056\u307e\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002  <\/p>\n\n\n\n<p>POP\u306f\u30aa\u30b9\u30b9\u30e1\u5546\u54c1\u306a\u3069\u3092\u76ee\u7acb\u305f\u305b\u3066\u3088\u308a\u9b45\u529b\u7684\u306b\u898b\u305b\u3066\u304f\u308c\u308b\u306e\u306f\u3082\u3061\u308d\u3093\u3001\u5546\u54c1\u60c5\u5831\u3092\u5e97\u54e1\u306b\u4ee3\u308f\u3063\u3066\u304a\u5ba2\u69d8\u306b\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u30c4\u30fc\u30eb\u3067\u3082\u3042\u308a\u307e\u3059\u3002 <br>\u307e\u305f\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u306a\u3044\u304a\u5ba2\u69d8\u306b\u5bfe\u3057\u3066\u3082\u6709\u52b9\u306b\u50cd\u304d\u304b\u3051\u3001\u65b0\u305f\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u304d\u3063\u304b\u3051\u3092\u4f5c\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002  <br>\u3055\u3089\u306b\u3001\u512a\u308c\u305fPOP\u306f\u304a\u5ba2\u3055\u307e\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3001\u5546\u54c1\u306e\u58f2\u4e0a\u3092\u5de6\u53f3\u3059\u308b\u307b\u3069\u306e\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002  <br>POP\u306f\u3046\u307e\u304f\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u304a\u5ba2\u69d8\u306e\u8cfc\u8cb7\u306e\u3072\u3068\u62bc\u3057\u306b\u306a\u308b\u3001\u975e\u5e38\u306b\u91cd\u8981\u306a\u5e83\u544a\u306a\u306e\u3067\u3059\u3002 <\/p>\n\n\n\n<h2><span id=\"POP-2\"><strong>POP\u3092\u3064\u304f\u308b\u6642\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/span><\/h2>\n\n\n\n<p>\u3067\u306f\u3001\u5b9f\u969b\u306b\u300c\u5546\u54c1\u304c\u58f2\u308c\u308bPOP\u300d\u3092\u4f5c\u308b\u305f\u3081\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u70b9\u306b\u6c17\u3092\u3064\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002 <br>\u307e\u305a\u306f\u3001\u5546\u54c1\u306e\u9b45\u529b\u3092\u3057\u3063\u304b\u308a\u4f1d\u3048\u3089\u308c\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002 <br>\u305d\u306e\u305f\u3081\u306b\u306f\u3001POP\u3092\u4f5c\u308a\u306f\u3058\u3081\u308b\u524d\u306b\u4ee5\u4e0b\u306e2\u70b9\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002  <\/p>\n\n\n\n<h3><span id=\"i\"><strong>\u76ee\u7684\u3092\u6c7a\u3081\u308b<\/strong><\/span><\/h3>\n\n\n\n<p>\u300c\u8ab0\u306b\u306a\u306b\u3092\u4f1d\u3048\u308bPOP\u306a\u306e\u304b\u300d\u3068\u3044\u3046\u3053\u3068\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002 <br>\u65b0\u5546\u54c1\u306e\u544a\u77e5\u3001\u3053\u306e\u5b63\u7bc0\u306b\u30aa\u30b9\u30b9\u30e1\u3057\u305f\u3044\u5546\u54c1\u3001\u73cd\u3057\u3044\u3082\u306e\u3092\u5165\u8377\u3057\u305f\u304a\u77e5\u3089\u305b\u3001\u304a\u5f97\u306a\u30bb\u30fc\u30eb\u4fa1\u683c\u306a\u3069\u3001\u4f1d\u3048\u308b\u3079\u304d\u3053\u3068\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u304a\u5ba2\u69d8\u306b\u3082\u5185\u5bb9\u304c\u4f1d\u308f\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002  <br>\u307e\u305f\u3001\u5973\u6027\u5411\u3051\u3084\u7537\u6027\u5411\u3051\u3001\u30d5\u30a1\u30df\u30ea\u30fc\u5411\u3051\u3084\u30b7\u30f3\u30b0\u30eb\u5411\u3051\u306a\u3069\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3082\u6c7a\u3081\u3066\u304a\u304f\u3068\u3001\u5b9f\u969b\u306b\u5546\u54c1\u3092\u8cb7\u3063\u3066\u307b\u3057\u3044\u304a\u5ba2\u69d8\u306b\u5c4a\u3051\u308b\u5de5\u592b\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<h3><span id=\"i-2\"><strong>\u30a2\u30d4\u30fc\u30eb\u3057\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3092\u7d5e\u308a\u8fbc\u3080<\/strong><\/span><\/h3>\n\n\n\n<p>\u5546\u54c1\u306e\u9b45\u529b\u3092\u3042\u308c\u3053\u308c\u8a70\u3081\u8fbc\u3080\u3068\u3001\u8aad\u307f\u3065\u3089\u304f\u3001\u4f1d\u308f\u308a\u306b\u304f\u3044POP\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u304c\u3061\u3067\u3059\u3002\u4e00\u756a\u306e\u30a2\u30d4\u30fc\u30eb\u30dd\u30a4\u30f3\u30c8\u306f\u5546\u54c1\u306e\u5229\u4fbf\u6027\u306a\u306e\u304b\u3001\u30c7\u30b6\u30a4\u30f3\u306a\u306e\u304b\u3001\u91d1\u984d\u306e\u5b89\u3055\u306a\u306e\u304b\u3001\u305d\u308c\u3068\u3082SNS\u3067\u8a71\u984c\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u4ed8\u52a0\u4fa1\u5024\u306a\u306e\u304b\u3001\u5185\u5bb9\u3092\u7d5e\u3063\u3066\u8a34\u6c42\u3057\u307e\u3057\u3087\u3046\u3002 <br>\u4e00\u756a\u4f1d\u3048\u305f\u3044\u60c5\u5831\u304c\u4e00\u76ee\u3067\u308f\u304b\u308b\u3088\u3046\u306b\u3001\u30a2\u30d4\u30fc\u30eb\u30dd\u30a4\u30f3\u30c8\u306f\u660e\u78ba\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002 <\/p>\n\n\n\n<h2><span id=\"POP-3\"><strong> POP\u4f5c\u6210\u306e\u843d\u3068\u3057\u7a74<\/strong><\/span><\/h2>\n\n\n\n<p>POP\u3092\u4f5c\u6210\u3059\u308b\u969b\u306b\u9665\u308a\u304c\u3061\u306a\u843d\u3068\u3057\u7a74\u306b\u300c\u5185\u5bb9\u304c\u5f53\u305f\u308a\u524d\u3059\u304e\u308b\u300d\u3068\u3044\u3046\u306e\u304c\u3042\u308a\u307e\u3059\u3002 <br>\u5546\u54c1\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u306b\u66f8\u3044\u3066\u3042\u308b\u3053\u3068\u304c\u305d\u306e\u307e\u307e\u5f15\u7528\u3055\u308c\u3066\u3044\u305f\u308a\u3001\u4ed6\u306e\u540c\u3058\u3088\u3046\u306a\u5546\u54c1\u3068\u3042\u307e\u308a\u5909\u308f\u3089\u306a\u3044\u5185\u5bb9\u3060\u3063\u305f\u308a\u3059\u308b\u3068\u3001\u306a\u304b\u306a\u304b\u5546\u54c1\u306e\u9b45\u529b\u306f\u4f1d\u308f\u308a\u307e\u305b\u3093\u3002  <br>\u5546\u54c1\u306e\u7279\u5fb4\u3060\u3051\u3067\u306f\u5f53\u305f\u308a\u524d\u306e\u5185\u5bb9\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u5834\u5408\u306f\u3001\u5177\u4f53\u7684\u306a\u4f7f\u7528\u30b7\u30fc\u30f3\u3092\u66f8\u304f\u3053\u3068\u3067\u30a4\u30e1\u30fc\u30b8\u3092\u4f1d\u3048\u305f\u308a\u3001\u610f\u5916\u306a\u4f7f\u3044\u65b9\u3092\u7d39\u4ecb\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u8208\u5473\u3092\u60f9\u304f\u3068\u3044\u3046\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002  <br>\u5546\u54c1\u306b\u306f\u307e\u3060\u8ab0\u306b\u3082\u77e5\u3089\u308c\u3066\u3044\u306a\u3044\u9b45\u529b\u3084\u4f7f\u3044\u65b9\u304c\u96a0\u308c\u3066\u3044\u308b\u3053\u3068\u3082\u591a\u304f\u3042\u308b\u306e\u3067\u3001\u6539\u3081\u3066\u8003\u3048\u3066\u307f\u308b\u306e\u3082\u826f\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 <\/p>\n\n\n\n<h2><span id=\"i-3\"><strong>\u307e\u3068\u3081<\/strong><\/span><\/h2>\n\n\n\n<p>\u6700\u8fd1\u3067\u306f\u3069\u3053\u306e\u58f2\u308a\u5834\u306b\u3082\u305f\u304f\u3055\u3093\u306e\u5546\u54c1\u304c\u4e26\u3093\u3067\u3044\u308b\u305f\u3081\u3001\u3069\u308c\u3092\u8cb7\u3063\u305f\u3089\u3044\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u3068\u3044\u3046\u304a\u5ba2\u69d8\u3082\u591a\u3044\u3088\u3046\u3067\u3059\u3002 <br>\u6570\u591a\u304f\u306e\u9078\u629e\u80a2\u306e\u4e2d\u304b\u3089\u304a\u5ba2\u69d8\u306b\u9078\u3093\u3067\u3082\u3089\u3046\u305f\u3081\u306b\u3082\u3001\u8cfc\u8cb7\u306e\u3072\u3068\u62bc\u3057\u306b\u306a\u308b\u3088\u3046\u306aPOP\u3092\u4f5c\u6210\u3057\u3066\u3001\u9b45\u529b\u7684\u306a\u58f2\u5834\u3065\u304f\u308a\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002 <\/p>\n\n\n\n<p>\u6b21\u56de\u306f\u3001\u304a\u5ba2\u69d8\u306e\u8996\u7dda\u3092\u96c6\u3081\u3066\u5fc3\u3092\u63b4\u3080POP\u3092\u4f5c\u308b\u305f\u3081\u306e\u6cd5\u5247\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u3010\u6700\u65b0\u306e\u8a18\u4e8b\u306f\u3053\u3061\u3089\u3011\ufeff<\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a href=\"https:\/\/daiichi-ag.co.jp\/content\/2023\/06\/21\/%e3%82%a4%e3%83%b3%e3%83%95%e3%82%a9%e3%83%9e%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab%e3%81%a3%e3%81%a6%e4%bd%95%ef%bc%9f%e6%99%ae%e9%80%9a%e3%81%ae%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab\/\">\u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u3063\u3066\u4f55\uff1f\u666e\u901a\u306e\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u3068\u3069\u3046\u9055\u3046\u306e\uff1f<\/a><\/li>\n<li><a href=\"https:\/\/daiichi-ag.co.jp\/content\/2022\/12\/20\/%e6%9c%80%e8%bf%91%e8%a9%b1%e9%a1%8c%e3%81%ae%e3%83%96%e3%83%ad%e3%83%83%e3%82%af%e3%83%81%e3%82%a7%e3%83%bc%e3%83%b3%e6%8a%80%e8%a1%93%e3%82%92%e4%bd%bf%e3%81%a3%e3%81%9fnft%e3%81%a8%e3%81%af\/\">\u6700\u8fd1\u8a71\u984c\u306e\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\u6280\u8853\u3092\u4f7f\u3063\u305fNFT\u3068\u306f\uff1f<\/a><\/li>\n<li><a href=\"https:\/\/daiichi-ag.co.jp\/content\/2022\/11\/29\/%e3%80%8c%e3%83%86%e3%83%ac%e3%83%93%e5%ba%83%e5%91%8a%e3%82%92%e3%82%84%e3%81%a3%e3%81%a6%e3%81%bf%e3%81%be%e3%81%9b%e3%82%93%e3%81%8b%ef%bc%9f%e3%80%8d\/\">\u300c\u30c6\u30ec\u30d3\u5e83\u544a\u3092\u3084\u3063\u3066\u307f\u307e\u305b\u3093\u304b\uff1f\u300d<\/a><\/li>\n<li><a href=\"https:\/\/daiichi-ag.co.jp\/content\/2022\/10\/18\/2022%e5%b9%b46%e6%9c%88%e3%81%ab%e5%ba%83%e5%91%8a%e8%a7%a3%e7%a6%81%e3%81%97%e3%81%9f%e3%83%94%e3%83%b3%e3%82%bf%e3%83%ac%e3%82%b9%e3%83%88-pinterest%e3%81%a3%e3%81%a6%e4%bd%95%e2%81%89\/\">2022\u5e746\u6708\u306b\u5e83\u544a\u89e3\u7981\u3057\u305f\u30d4\u30f3\u30bf\u30ec\u30b9\u30c8: Pinterest\u3063\u3066\u4f55\u2049<\/a><\/li>\n<li><a href=\"https:\/\/daiichi-ag.co.jp\/content\/2022\/09\/20\/2022%e5%b9%b43%e6%9c%88%e3%81%ab%e9%96%8b%e5%b1%80%e3%81%97%e3%81%9fbs%e6%96%b03%e3%83%81%e3%83%a3%e3%83%b3%e3%83%8d%e3%83%ab\/\">2022\u5e743\u6708\u306b\u958b\u5c40\u3057\u305fBS\u65b03\u30c1\u30e3\u30f3\u30cd\u30eb<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u30b9\u30fc\u30d1\u30fc\u3084\u98f2\u98df\u5e97\u3001\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u304a\u5e97\u306e\u5e97\u982d\u3084\u5e97\u5185\u306b\u8a2d\u7f6e\u3055\u308c\u3066\u3044\u308bP<\/p>\n","protected":false},"author":6,"featured_media":2163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,12],"tags":[251,252,254,255,253],"_links":{"self":[{"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/posts\/2160"}],"collection":[{"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/comments?post=2160"}],"version-history":[{"count":4,"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/posts\/2160\/revisions"}],"predecessor-version":[{"id":2899,"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/posts\/2160\/revisions\/2899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/media\/2163"}],"wp:attachment":[{"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/media?parent=2160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/categories?post=2160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/tags?post=2160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}