{"id":3901,"date":"2020-11-17T10:00:53","date_gmt":"2020-11-17T01:00:53","guid":{"rendered":"https:\/\/daiichi-ag.co.jp\/content\/?p=3901"},"modified":"2021-06-23T16:02:15","modified_gmt":"2021-06-23T07:02:15","slug":"web%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%8b%85%e5%bd%93%e3%81%8c%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8f%e3%81%b9%e3%81%8d%e7%95%a5%e8%aa%9e","status":"publish","type":"post","link":"https:\/\/daiichi-ag.co.jp\/content\/2020\/11\/17\/web%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%8b%85%e5%bd%93%e3%81%8c%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8f%e3%81%b9%e3%81%8d%e7%95%a5%e8%aa%9e\/","title":{"rendered":"WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u7565\u8a9e"},"content":{"rendered":"\n<p>\u4eca\u56de\u306fWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u306b\u306a\u3063\u305f\u969b\u306b\u899a\u3048\u3066\u304a\u304f\u3079\u304d\u30012\u6587\u5b57\u30843\u6587\u5b57\u306a\u3069\u3067\u77ed\u7e2e\u3055\u308c\u305f\u82f1\u8a9e\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002\u5f53\u305f\u308a\u524d\u306e\u3088\u3046\u306b\u5171\u901a\u8a00\u8a9e\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u306e\u3067\u3001\u3067\u304d\u308b\u9650\u308a\u899a\u3048\u3066\u304a\u3044\u3066\u640d\u306f\u306a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u51fa\u3066\u304f\u308b\u30b7\u30c1\u30e5\u30a8\u30fc\u30b7\u30e7\u30f3\u5225\u306b\u8aac\u660e\u3057\u3066\u3044\u3051\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Index<\/p><ul class=\"toc_list\"><li><a href=\"#WEB\"><span class=\"toc_number toc_depth_1\">1<\/span> WEB\u5e83\u544a\u306b\u51fa\u3066\u304f\u308b\u82f1\u5b57\u7565\u53f7<\/a><ul><li><a href=\"#WEB-2\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u5fc5\u305aWEB\u5e83\u544a\u306b\u51fa\u3066\u304f\u308b\u82f1\u5b57\u7565\u53f7 <\/a><\/li><li><a href=\"#WEB-3\"><span class=\"toc_number toc_depth_2\">1.2<\/span> WEB\u5e83\u544a\u306b\u51fa\u3066\u304f\u308b\u8cbb\u7528\u306b\u95a2\u3059\u308b\u82f1\u5b57\u7565\u53f7<\/a><\/li><li><a href=\"#WEB-4\"><span class=\"toc_number toc_depth_2\">1.3<\/span> \u305d\u306e\u4ed6WEB\u5e83\u544a\u306e\u82f1\u5b57\u7565\u53f7<\/a><\/li><\/ul><\/li><li><a href=\"#WEB-5\"><span class=\"toc_number toc_depth_1\">2<\/span> WEB\u5206\u6790\u306b\u51fa\u3066\u304f\u308b\u82f1\u5b57\u7565\u53f7<\/a><\/li><li><a href=\"#WEB-6\"><span class=\"toc_number toc_depth_1\">3<\/span> WEB\u5236\u4f5c\u306b\u51fa\u3066\u304f\u308b\u82f1\u5b57\u7565\u53f7<\/a><ul><li><a href=\"#LP\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u30b7\u30b9\u30c6\u30e0\u95a2\u9023\u3068LP<\/a><\/li><li><a href=\"#i\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u5236\u4f5c\u95a2\u4fc2\uff08\u6700\u9069\u5316\uff09\u306b\u51fa\u3066\u304f\u308b\u82f1\u5b57\u7565\u53f7<\/a><\/li><\/ul><\/li><li><a href=\"#WEB-7\"><span class=\"toc_number toc_depth_1\">4<\/span> WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u51fa\u3066\u304f\u308b\u82f1\u5b57\u7565\u53f7<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"WEB\">WEB\u5e83\u544a\u306b\u51fa\u3066\u304f\u308b\u82f1\u5b57\u7565\u53f7<\/span><\/h2>\n\n\n\n<h3><span id=\"WEB-2\">\u5fc5\u305aWEB\u5e83\u544a\u306b\u51fa\u3066\u304f\u308b<strong>\u82f1\u5b57\u7565\u53f7<\/strong> <\/span><\/h3>\n\n\n\n<p>Google\u3084Yahoo!\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306a\u3069\u5e83\u544a\u51fa\u7a3f\u306b\u3064\u3044\u3066\u91d1\u984d\u3068\u3057\u3066\u51fa\u3066\u304f\u308b\u306e\u304c\u3001\u4e0b\u8a18\u3067\u3059\u3002WEB\u5e83\u544a\u306e\u62c5\u5f53\u8005\u306b\u306a\u3063\u305f\u5834\u5408\u307e\u305a\u306f\u6700\u521d\u306b\u899a\u3048\u3066\u304a\u304f\u3079\u304d\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002<br><\/p>\n\n\n\n<div>\n<table align=\"center\"><tbody><tr><th width=\"80\">\u7565\u8a9e<\/th><th width=\"80\">\u91cd\u8981\u5ea6<\/th><th>\u5185\u5bb9<\/th><\/tr>\n<tr><td>CTR<\/td><td>\u25ce<\/td><td>Click Through Rate<br>CTR \uff1d\uff08\u30af\u30ea\u30c3\u30af\u6570 \u00f7 \u5e83\u544a\u8868\u793a\u56de\u6570\uff09\u00d7100<\/td><\/tr><\/tbody><\/table>\n<\/div>\n\n\n\n<p>\u5e83\u544a\u8868\u793a\u56de\u6570\u304b\u3089\u30af\u30ea\u30c3\u30af\u3057\u305f\u56de\u6570\u306e\u5272\u5408\u3067\u30af\u30ea\u30c3\u30af\u7387\u306e\u3053\u3068\u3067\u3059\u3002<br>\u30d0\u30ca\u30fc\u3084\u5e83\u544a\u6587\u3001\u5a92\u4f53\u529b\u3092\u8a55\u4fa1\u3059\u308b\u3068\u304d\u306b\u5229\u7528\u3057\u307e\u3059\u3002\u7279\u306b\u5e83\u544a\u5a92\u4f53\u3067\u306f\u63b2\u8f09\u9806\u4f4d\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30fb\u691c\u7d22\u8a9e\u53e5\u30fb\u30da\u30fc\u30b8\u306e\u30bf\u30a4\u30c8\u30eb\u3084\u8aac\u660e\u6587\u306a\u3069\u306e\u69d8\u3005\u306a\u8981\u7d20\u304c\u5f71\u97ff\u3057\u307e\u3059\u3002\u3042\u304a\u308a\u304c\u5f37\u3044\u5834\u5408\u306fCTR\u304c\u9ad8\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u5f8c\u306e\u8cfc\u5165\u7387\u304c\u5909\u5316\u3059\u308b\u5834\u5408\u3082\u3042\u308b\u305f\u3081\u3001\u30d0\u30e9\u30f3\u30b9\u3082\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<br><\/p>\n\n\n\n<div>\n<table align=\"center\"><tbody><tr><th width=\"80\">\u7565\u8a9e<\/th><th width=\"80\">\u91cd\u8981\u5ea6<\/th><th>\u5185\u5bb9<\/th><\/tr><tr><td>CV<\/td><td>\u25ce<\/td><td>Conversion<br>\u304a\u554f\u5408\u305b\u3084\u8cfc\u5165\u3001\u4e88\u7d04\u306a\u3069\u306e\u3053\u3068<\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n<p>CV\u306f\u304a\u554f\u5408\u305b\u3084\u8cfc\u5165\u3001\u4e88\u7d04\u306a\u3069\u306f\u696d\u7a2e\u306b\u3088\u3063\u3066\u69d8\u3005\u306b\u306a\u308a\u307e\u3059\u3002<br>\u82f1\u8a9e\u3067\u306f\u300c\u5909\u63db\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u304c\u3001\u5229\u7528\u8005\u304b\u3089\u304a\u5ba2\u69d8\u3078\u5909\u308f\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5730\u70b9\u3068\u3057\u3066\u3001\u8cfc\u5165\u306a\u3069\u304c\u5b8c\u4e86\u3057\u305f\u306e\u3061\u306b\u8868\u793a\u3055\u308c\u308b\u304a\u793c\u30da\u30fc\u30b8\u3092\u8a08\u6e2c\u5730\u70b9\u3068\u3059\u308b\u5834\u5408\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<div>\n<table align=\"center\"><tbody><tr><th width=\"80\">\u7565\u8a9e<\/th><th width=\"80\">\u91cd\u8981\u5ea6<\/th><th>\u5185\u5bb9<\/th><\/tr><tr><td>CVR<\/td><td>\u25ce<\/td><td>Conversion Rate <br>CVR =\uff08CV\u6570 \u00f7 WEB\u30da\u30fc\u30b8\u3078\u96c6\u5ba2\u6570\uff09\u00d7100<\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n<p>\u9867\u5ba2\u8ee2\u63db\u7387\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u3067\u5e83\u544a\u304b\u3089\u30af\u30ea\u30c3\u30af\u3055\u308cWEB\u30da\u30fc\u30b8\u3092\u8868\u793a\u3057\u305f\u56de\u6570\u304b\u3089CV\uff08\u304a\u554f\u5408\u305b\u3084\u8cfc\u5165\u3001\u4e88\u7d04\uff09\u306b\u81f3\u3063\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u3053\u3068\u3067\u3059\u3002\u9006\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u300c\u96c6\u5ba2\u6570\u00d7CVR\u300d\u306b\u3088\u3063\u3066\u6c42\u3081\u3089\u308c\u308b\u305f\u3081\u3001Web\u30b5\u30a4\u30c8\u904b\u55b6\u306b\u304a\u3044\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306bCVR\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u5e83\u544a\u3084\u6d41\u5165\u7d4c\u8def\u306b\u3088\u3063\u3066CVR\u81ea\u4f53\u3082\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u306e\u3067\u304a\u6c17\u3092\u4ed8\u3051\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3><span id=\"WEB-3\"><strong>WEB\u5e83\u544a\u306b\u51fa\u3066\u304f\u308b\u8cbb\u7528\u306b\u95a2\u3059\u308b\u82f1\u5b57\u7565\u53f7<\/strong><br><\/span><\/h3>\n\n\n\n<div>\n<table align=\"center\"><tbody><tr><th width=\"80\">\u7565\u8a9e<\/th><th width=\"80\">\u91cd\u8981\u5ea6<\/th><th>\u5185\u5bb9<\/th><\/tr>\n<tr><td>CPM<\/td><td>\u25ce<\/td><td>Cost Per Mille<br>\u5e83\u544a\u304c1000\u56de\u8868\u793a\u306b\u5bfe\u3059\u308b\u8cbb\u7528\uff1aCPM=\u5e83\u544a\u8cbb\u00f7(\u8868\u793a\u56de\u6570\u00d71,000)<\/td><\/tr><tr><td>CPC<\/td><td>\u25ce<\/td><td>Cost Per Click<br>\u5e83\u544a\u304c1\u30af\u30ea\u30c3\u30af\u3059\u308b\u3053\u3068\u3067\u767a\u751f\u3059\u308b \u8cbb\u7528\uff1aCPC=\u5e83\u544a\u8cbb\u00f7\u30af\u30ea\u30c3\u30af\u6570<\/td><\/tr><tr><td>CPV<\/td><td>\u25cb<\/td><td>Cost Per View<br>\u52d5\u753b\u5e83\u544a\u304c\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u767a\u751f\u3059\u308b\u8cbb\u7528\uff1aCPV=\u5e83\u544a\u8cbb\u00f7\u52d5\u753b\u8868\u793a\u6570<\/td><\/tr><tr><td>CPA<\/td><td>\u25ce<\/td><td>Cost Per Acquisition(orAction)<br>\u5e83\u544a\u306e\uff11CV\uff08\u7372\u5f97\uff09\u306b\u5bfe\u3059\u308b\u8cbb\u7528\uff1aCPA=\u5e83\u544a\u8cbb\u00f7CV\u6570<\/td><\/tr><tr><td>CPI<\/td><td>\u25cb<\/td><td>Cost Per Install<br>\u5e83\u544a\u304c\uff11\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306b\u5bfe\u3059\u308b\u8cbb\u7528\uff1aCPI=\u5e83\u544a\u8cbb\u00f7\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570<\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n<p>WEB\u5e83\u544a\u306f2\u3064\u3042\u308a\u307e\u3059\u30021\u3064\u306f\u7d14\u5e83\u544a\u3068\u547c\u3070\u308c\u308b\u3082\u306e\u3067\u8868\u793a\u671f\u9593\uff081\u30f5\u67081\u9031\u9593\u306a\u3069\uff09\u3084\u30bf\u30a4\u30a2\u30c3\u30d7\u8a18\u4e8b\u88fd\u4f5c\u3001SNS\u306a\u3069\u306e\u6295\u7a3f\u306b\u5bfe\u3057\u3066\u91d1\u984d\u304c\u767a\u751f\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u3082\u3046\u4e00\u3064\u306f\u30af\u30ea\u30c3\u30af\u3084\u8868\u793a\u306b\u5bfe\u3057\u3066\u5165\u672d\u3092\u884c\u3046\u904b\u7528\u578b\u5e83\u544a\u3067\u3059\u3002\u904b\u7528\u578b\u5e83\u544a\u3067\u5165\u672d\u3059\u308b\u5834\u5408\u306fCPM\u3084CPC\u3068\u3044\u3046\u6307\u6a19\u304c\u3088\u304f\u898b\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001CPV\u306f\u52d5\u753b\u5e83\u544a\u3067\u3088\u304f\u898b\u3089\u308c\u307e\u3059\u3002\u52d5\u753b\u3092\u8aad\u307f\u8fbc\u3080\u6642\u306b\u8ab2\u91d1\u3068\u306a\u308b\u6307\u6a19\u3067\u3059\u3002\u3064\u307e\u308a1\u79d2\u3067\u3082\u518d\u751f\u3055\u308c\u305f\u308a\u3001\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u3066\u3057\u307e\u3044\u52d5\u753b\u304c\u898b\u308c\u306a\u3044\u72b6\u6cc1\u306b\u306a\u3063\u3066\u3082\u8ab2\u91d1\u3055\u308c\u307e\u3059\u3002\u8fd1\u3044\u8a00\u8449\u3067\u3001CPCV\uff08Cost Per Complete View\uff09\uff1a\u5b8c\u5168\u8996\u8074\u8ab2\u91d1\u3068\u3044\u3046\u8a00\u8449\u3082\u3042\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<h3><span id=\"WEB-4\">\u305d\u306e\u4ed6WEB\u5e83\u544a\u306e\u82f1\u5b57\u7565\u53f7<br><\/span><\/h3>\n\n\n\n<div>\n<table align=\"center\"><tbody><tr><th width=\"80\">\u7565\u8a9e<\/th><th width=\"80\">\u91cd\u8981\u5ea6<\/th><th>\u5185\u5bb9<\/th><\/tr>\n<tr><td>MCV<\/td><td>\u25cb<\/td><td>MicroConversion<br>\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u547c\u3070\u308c\u3001\u901a\u5e38\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u3001\u8cfc\u5165\u306a\u3069\u304c\u5b8c\u4e86\u3057\u305f\u306e\u3061\u306b\u8868\u793a\u3055\u308c\u308b\u304a\u793c\u30da\u30fc\u30b8\u3092\u8a08\u6e2c\u5730\u70b9\u3068\u3059\u308b\u5834\u5408\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u6700\u9069\u5316\u3092\u884c\u3046\u969b\u306b\u4ef6\u6570\u304c\u8db3\u3089\u306a\u3044\u5834\u5408\u3001\u3072\u3068\u3064\u524d\u306e\u5730\u70b9\uff08\u4f8b\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u3067\u306f\u30ab\u30fc\u30c8\u306a\u3069\uff09\u3092\u57fa\u6e96\u3068\u3057\u305f\u5834\u5408\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092MCV\u3068\u547c\u3073\u307e\u3059\u3002<\/td><\/tr><tr><td>VTC<\/td><td>\u25b3<\/td><td>View Through Conversion<br>\u5e83\u544a\u3092\u898b\u3066\u3044\u308b\u304c\u3001\u305d\u306e\u5834\u3067\u30af\u30ea\u30c3\u30af\u305b\u305a\u306b\u6642\u9593\u3092\u7f6e\u3044\u3066\u5225\u306e\u30eb\u30fc\u30c8\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u3053\u3068\u3092\u3055\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>DMP<\/td><td>\u25b3<\/td><td>Data Management Platform<br>\u914d\u4fe1\u5a92\u4f53\u5074\uff08\u914d\u4fe1\u9762\u5074\uff09\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u5a92\u4f53\u306e\u5e83\u544a\u67a0\u8ca9\u58f2\u3084\u5e83\u544a\u53ce\u76ca\u6700\u5927\u5316\u3092\u652f\u63f4\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<br><\/td><\/tr><tr><td>DSP<\/td><td>\u25b3<\/td><td>Demand-Side Platform<br>\u914d\u4fe1\u9762\u3067\u306f\u306a\u304f\u30e6\u30fc\u30b6\u30fc\u3092\u5206\u6790\u3057\u3064\u3064\u3001\u8907\u6570\u306e\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3084\u8907\u6570\u306e\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u3092\u4ecb\u3057\u3066\u5e83\u544a\u914d\u4fe1\u3059\u308b\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 <br><\/td><\/tr><tr><td>SSP<\/td><td>\u25b3<\/td><td>Supply Side Platform <br>\u914d\u4fe1\u5a92\u4f53\u5074\uff08\u914d\u4fe1\u9762\u5074\uff09\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u5a92\u4f53\u306e\u5e83\u544a\u67a0\u8ca9\u58f2\u3084\u5e83\u544a\u53ce\u76ca\u6700\u5927\u5316\u3092\u652f\u63f4\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 <\/td><\/tr><tr><td>RTB<\/td><td>\u25b3<\/td><td>Real-Time Bidding<br>\u5e83\u544a\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u767a\u751f\u3059\u308b\u305f\u3073\u306b\u77ac\u6642\u306b\u5e83\u544a\u67a0\u3092\u7af6\u4e89\u5165\u672d\u3059\u308b\u4ed5\u7d44\u307f<\/td><\/tr><tr><td>SEM<\/td><td>\u25b3<\/td><td>Search Engine Marketing<br>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u5229\u7528\u30e6\u30fc\u30b6\u306b\u5bfe\u3057\u3066\u884c\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7dcf\u79f0\u3002SEO\u3084\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\uff08\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\uff09\u306a\u3069\u306e\u3053\u3068\u3067\u3059\u3002<br><br><\/td><\/tr><tr><td>PPC<\/td><td>\u25b3<\/td><td>Pay Per Click<br>\u30af\u30ea\u30c3\u30af\u3067\u767a\u751f\u3059\u308b\u5e83\u544a\u306e\u3053\u3068\u3002\u4e3b\u306b\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3092\u3055\u3057\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n<h2><span id=\"WEB-5\"><strong>WEB\u5206\u6790\u306b\u51fa\u3066\u304f\u308b\u82f1\u5b57\u7565\u53f7<\/strong><\/span><\/h2>\n\n\n\n<div>\n<table align=\"center\"><tbody><tr><th width=\"80\">\u7565\u8a9e<\/th><th width=\"80\">\u91cd\u8981\u5ea6<\/th><th>\u5185\u5bb9<\/th><\/tr>\n<tr><td>IMP<\/td><td>\u25ce<\/td><td>Impression<br>\u5e83\u544a\u8868\u793a\u56de\u6570\u306e\u4e8b\u3067\u3059<\/td><\/tr><tr><td>PV<\/td><td>\u25ce<\/td><td>Page View<br>\u8868\u793a\u3055\u308c\u305f(\u8aad\u307f\u8fbc\u307f\uff09\u56de\u6570<\/td><\/tr><tr><td>UU<\/td><td>\u25ce<\/td><td>Unique User<br>\u96c6\u8a08\u671f\u9593\u5185\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570<\/td><\/tr><tr><td>MAU<\/td><td>\u25ce<\/td><td>Monthly Active Users<br>1\u30f5\u6708\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570<\/td><\/tr><tr><td>WAU<\/td><td>\u25cb<\/td><td>Weekly Active Users<br>1\u9031\u9593\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570<\/td><\/tr><tr><td>DAU<\/td><td>\u25cb<\/td><td>Daily Active Users<br>1\u65e5\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570<\/td><\/tr><\/tbody><\/table>\n<\/div>\n\n\n\n<p>IMP\u306f\u5e83\u544a\u8868\u793a\u3068\u899a\u3048\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u554f\u984c\u306a\u3044\u306e\u3067\u3059\u304c\u3001\u6df7\u540c\u3057\u3084\u3059\u3044\u306e\u304c\u300cUU\u300d\u3001\u300cPV\u300d\u3001\u7565\u8a9e\u3067\u306f\u306a\u3044\u3067\u3059\u304c\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u300d\u3067\u3059\u3002\u4e3b\u306b\u4f7f\u3046\u969b\u306fgoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u306a\u308a\u307e\u3059\u3002\u8a73\u7d30\u306f\u4e0b\u8a18\u306b\u307e\u3068\u3081\u3066\u304a\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-adfeed-\u3088\u304f\u52b9\u304f\u5e83\u544a\u306e\u306f\u306a\u3057\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"DZN7VopD2H\"><a href=\"https:\/\/daiichi-ag.co.jp\/content\/?p=427\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u57fa\u672c-\u5168\u4f53\u50cf<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/daiichi-ag.co.jp\/content\/?p=427&#038;embed=true#?secret=DZN7VopD2H\" data-secret=\"DZN7VopD2H\" width=\"600\" height=\"338\" title=\"&#8220;Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u57fa\u672c-\u5168\u4f53\u50cf&#8221; &#8212; ADFeed-\u3088\u304f\u52b9\u304f\u5e83\u544a\u306e\u306f\u306a\u3057\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2><span id=\"WEB-6\"><strong>WEB\u5236\u4f5c\u306b\u51fa\u3066\u304f\u308b\u82f1\u5b57\u7565\u53f7<\/strong><\/span><\/h2>\n\n\n\n<h3><span id=\"LP\">\u30b7\u30b9\u30c6\u30e0\u95a2\u9023\u3068LP<\/span><\/h3>\n\n\n\n<div>\n<table align=\"center\"><tbody><tr><th width=\"80\">\u7565\u8a9e<\/th><th width=\"80\">\u91cd\u8981\u5ea6<\/th><th>\u5185\u5bb9<\/th><\/tr>\n<tr><td>CMS<\/td><td>\u25b3<\/td><td>Contents Management System<br>WEB\u30da\u30fc\u30b8\u5236\u4f5c\u306b\u5fc5\u8981\u306a\u5c02\u9580\u7684\u306a\u77e5\u8b58\u304c\u7121\u304f\u3066\u3082\u3001\u30da\u30fc\u30b8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u69cb\u7bc9\u30fb\u7ba1\u7406\u30fb\u66f4\u65b0\u3067\u304d\u308b\u30b7\u30b9\u30c6\u30e0\u3002\u6709\u540d\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306fWP\u306a\u3069<\/td><\/tr><tr><td>API<\/td><td>\u25b3<\/td><td>Application Programming Interface<br>\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u69cb\u7bc9\u304a\u3088\u3073\u7d71\u5408\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u308b\u5b9a\u7fa9\u3084\u30d7\u30ed\u30c8\u30b3\u30eb\u3001\u30c4\u30fc\u30eb\u306a\u3069\u306e\u3053\u3068\u3067\u3059<\/td><\/tr><tr><td>DNS<\/td><td>\u25cb<\/td><td>Domain Name System<br>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u4f4f\u6240\u3067\u3042\u308b\u30c9\u30e1\u30a4\u30f3\u540d\u3068IP\u30a2\u30c9\u30ec\u30b9\u3068\u306e\u5bfe\u5fdc\u3065\u3051\u3092\u7ba1\u7406\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u30b7\u30b9\u30c6\u30e0<\/td><\/tr><tr><td>ASP<\/td><td>\u25cb<\/td><td>Application Service Provider<br>\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u7d4c\u7531\u3067\u5229\u7528\u3059\u308b\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u30bd\u30d5\u30c8\u7b49\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u30d7\u30ed\u30d0\u30a4\u30c0\u306e\u3053\u3068<\/td><\/tr><tr><td>LP<\/td><td>\u25ce<\/td><td>Landing Page<br>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3067\u7740\u5730\u30da\u30fc\u30b8\u306e\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u521d\u306b\u8a2a\u554f\u3059\u308bWeb\u30da\u30fc\u30b8\u306e\u3053\u3068<\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n<h3><span id=\"i\"><strong>\u5236\u4f5c\u95a2\u4fc2\uff08\u6700\u9069\u5316\uff09\u306b\u51fa\u3066\u304f\u308b\u82f1\u5b57\u7565\u53f7<\/strong><\/span><\/h3>\n\n\n\n<div>\n<table align=\"center\"><tbody><tr><th width=\"80\">\u7565\u8a9e<\/th><th width=\"80\">\u91cd\u8981\u5ea6<\/th><th>\u5185\u5bb9<\/th><\/tr>\n<tr><td>SEO<\/td><td>\u25ce<\/td><td>Search Engine Optimization<br>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\u306e\u3053\u3068\u3067\u3001google\u3084Yahoo!\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u691c\u7d22\u3057\u305f\u969b\u306b\u8868\u793a\u9806\u4f4d\u3092\u4e0a\u304c\u308a\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306e\u5bfe\u7b56<\/td><\/tr><tr><td>LPO<\/td><td>\u25cb<\/td><td>Landing Page Optimization<br>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u30e6\u30fc\u30b6\u30fc\u304c\u5229\u7528\u3057\u3084\u304f\u304b\u3064\u5206\u304b\u308a\u3084\u3059\u304f\u3059\u308b\u3053\u3068\u3067\u3001\u96e2\u8131\u8005\u3092\u5c11\u306a\u304f\u3059\u308b\u5bfe\u7b56<\/td><\/tr><tr><td>EFO<\/td><td>\u25cb<\/td><td>Entry form Optimization<br>\u554f\u5408\u305b\u30d5\u30a9\u30fc\u30e0\u3092\u30e6\u30fc\u30b6\u30fc\u304c\u5229\u7528\u3057\u3084\u304f\u304b\u3064\u5206\u304b\u308a\u3084\u3059\u304f\u3059\u308b\u3053\u3068\u3067\u3001\u96e2\u8131\u8005\u3092\u5c11\u306a\u304f\u3059\u308b\u5bfe\u7b56<\/td><\/tr><tr><td>MEO<\/td><td>\u25cb<\/td><td>Map Engine Optimization<br>SEO\u5bfe\u7b56\u306e\u7a2e\u985e\u306e1\u3064\u3067google\u306e\u30de\u30c3\u30d7\u3084\u30ed\u30fc\u30ab\u30ebSEO\u5bfe\u7b56\u3068\u3057\u3066\u884c\u3046\u65bd\u7b56\uff08\u8a73\u7d30\u306f\u3053\u3061\u3089\u2192\uff09<\/td><\/tr><tr><td>ASO&nbsp;<\/td><td>\u25b3<\/td><td>App Store Optimization<br>SEO\u5bfe\u7b56\u306e\u7a2e\u985e\u306e1\u3064\u3067\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u3067\u4e0a\u4f4d\u306b\u6765\u308b\u3088\u3046\u306b\u3059\u308b\u5bfe\u7b56<\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n<h2><span id=\"WEB-7\"><strong>WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u51fa\u3066\u304f\u308b\u82f1\u5b57\u7565\u53f7<\/strong><\/span><\/h2>\n\n\n\n<div>\n<table align=\"center\"><tbody><tr><th width=\"80\">\u7565\u8a9e<\/th><th width=\"80\">\u91cd\u8981\u5ea6<\/th><th>\u5185\u5bb9<\/th><\/tr><tr><td>KGI<\/td><td>\u25cb<\/td><td>Key Goal Indicator<br>\u65e5\u672c\u8a9e\u3067\u306f\u300c\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u300d\u3067\u696d\u52d9\u30ec\u30d9\u30eb\u306b\u304a\u3051\u308b\u5177\u4f53\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\u3067\u3059\u3002<\/td><\/tr><tr><td>KPI<\/td><td>\u25ce<\/td><td>Key Performance Indicators<br>\u65e5\u672c\u8a9e\u3067\u306f\u300c\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\u300d\u3067\u4f01\u696d\u5168\u4f53\u306e\u6226\u7565\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\u3067\u3059\u3002<\/td><\/tr><tr><td>KSF<\/td><td>\u25cb<\/td><td>Key Success Factor<br>\u65e5\u672c\u8a9e\u3067\u306f\u300c\u91cd\u8981\u6210\u529f\u8981\u56e0\u300d\u3067\u4f01\u696d\u3084\u7d44\u7e54\u306e\u7d4c\u55b6\u6226\u7565\u5b9f\u73fe\u306e\u305f\u3081\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u8981\u56e0\u304c\u5fc5\u8981\u3067\u3042\u308b\u304b\u306e\u8981\u56e0<\/td><\/tr><tr><td>LTV<\/td><td>\u25ce<\/td><td>Life Time   Value<br>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u4eba\u751f\u3067\u4f01\u696d\u306b\u843d\u3068\u3059\u4fa1\u5024\u306e\u3053\u3068\u3002\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u671f\u9593\u3092\u6c7a\u3081\u3066\uff11\u5e74\u3084\u534a\u5e74\u3067\u9867\u5ba2\u304c\u3044\u304f\u3089\u6d88\u8cbb\u3057\u305f\u304b\u3092\u793a\u3059\u3002<\/td><\/tr><tr><td>ROI<\/td><td>\u25cb<\/td><td>Return on investment<br>\u6295\u8cc7\u3057\u305f\u8cbb\u7528\u304b\u3089\u3069\u308c\u304f\u3089\u3044\u306e\u5229\u76ca\u30fb\u52b9\u679c\u304c\u5f97\u3089\u308c\u305f\u306e\u304b\u3092\u8868\u3059\u6307\u6a19<\/td><\/tr><tr><td>ROAS<\/td><td>\u25cb<\/td><td>Return On Advertising Spend<br>\u6295\u8cc7\u3057\u305f\u8cbb\u7528\u304b\u3089\u3068\u305d\u306e\u5e83\u544a\u306b\u3088\u3063\u3066\u58f2\u4e0a\u304c\u5f97\u3089\u308c\u305f\u306e\u304b\u3092\u8868\u3059\u6307\u6a19<\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n<h2><span id=\"i-2\">\u307e\u3068\u3081<\/span><\/h2>\n\n\n\n<p>\u4e0a\u8a18\u306e\u4e2d\u3067\u3082\u5fc5\u8981\u306a\u5185\u5bb9\u306f\u305d\u308c\u305e\u308c\u306e\u696d\u52d9\u306b\u3088\u3063\u3066\u9055\u3044\u307e\u3059\u304c\u3001\u5171\u901a\u8a00\u8a9e\u3068\u3057\u3066\u5229\u7528\u3057\u3066\u3044\u308b\u4f1a\u793e\u3082\u591a\u3044\u306e\u3067\u3001\u899a\u3048\u3066\u304a\u3044\u305f\u307b\u3046\u304c\u3088\u3044\u3068\u601d\u3044\u307e\u3059\u3002<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4eca\u56de\u306fWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u306b\u306a\u3063\u305f\u969b\u306b\u899a\u3048\u3066\u304a\u304f\u3079\u304d\u30012\u6587\u5b57\u30843\u6587\u5b57\u306a\u3069\u3067\u77ed<\/p>\n","protected":false},"author":3,"featured_media":3910,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[32,77,5,13,63,12],"tags":[495,493,496,492,494,488,92,489,500,498,501,80,497,499],"_links":{"self":[{"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/posts\/3901"}],"collection":[{"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/comments?post=3901"}],"version-history":[{"count":11,"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/posts\/3901\/revisions"}],"predecessor-version":[{"id":3923,"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/posts\/3901\/revisions\/3923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/media\/3910"}],"wp:attachment":[{"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/media?parent=3901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/categories?post=3901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daiichi-ag.co.jp\/content\/wp-json\/wp\/v2\/tags?post=3901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}