{"id":4011,"date":"2021-01-19T10:00:10","date_gmt":"2021-01-19T01:00:10","guid":{"rendered":"https:\/\/daiichi-ag.co.jp\/content\/?p=4011"},"modified":"2021-01-19T17:00:07","modified_gmt":"2021-01-19T08:00:07","slug":"%e9%80%9a%e8%b2%a9%e3%81%ae%e3%83%86%e3%83%ac%e3%83%93%e3%82%a4%e3%83%b3%e3%83%95%e3%82%a9%e3%83%9e%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab%e3%81%ae%e6%94%be%e9%80%81%e5%b0%ba%ef%bc%88cm%e3%81%ae%e6%99%82","status":"publish","type":"post","link":"https:\/\/daiichi-ag.co.jp\/content\/2021\/01\/19\/%e9%80%9a%e8%b2%a9%e3%81%ae%e3%83%86%e3%83%ac%e3%83%93%e3%82%a4%e3%83%b3%e3%83%95%e3%82%a9%e3%83%9e%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab%e3%81%ae%e6%94%be%e9%80%81%e5%b0%ba%ef%bc%88cm%e3%81%ae%e6%99%82\/","title":{"rendered":"\u901a\u8ca9\u306e\u30c6\u30ec\u30d3\u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u306e\u653e\u9001\u5c3a\uff08CM\u306e\u6642\u9593\uff09\u306b\u3064\u3044\u3066\ufeff"},"content":{"rendered":"\n<p>\u30c6\u30ec\u30d3\u3067\u306e\u901a\u8ca9\u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u306f\u69d8\u3005\u306a\u5c3a\uff08CM\u306e\u6642\u9593\uff09\u306e\u9577\u3055\u304c\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3069\u306e\u5c3a\u3067\u5b9f\u65bd\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u306a\u306e\uff1f\u3068\u3044\u3046\u3054\u8cea\u554f\u3092\u3044\u305f\u3060\u304f\u3053\u3068\u3082\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u653e\u9001\u7d20\u6750\u5c3a\u306f\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3057\u305f\u3044\u5546\u54c1\u30b8\u30e3\u30f3\u30eb\u3084\u4fa1\u683c\u30aa\u30d5\u30a1\u30fc\u7b49\u306b\u3088\u3063\u3066\u3001\u9069\u5207\u306a\u9577\u3055\u306e\u5c3a\u3092\u9078\u629e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u306f\u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u306e\u5c3a\u306b\u3064\u3044\u3066\u3054\u8aac\u660e\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Index<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u306e\u5c3a\u306e\u7a2e\u985e<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u306e\u653e\u9001\u5c3a\u3068\u5546\u54c1\u306e\u95a2\u4fc2\u306b\u3064\u3044\u3066<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">3<\/span> \u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u306e\u653e\u9001\u5c3a\u3068\u30aa\u30d5\u30a1\u30fc\u306e\u95a2\u4fc2\u306b\u3064\u3044\u3066<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_1\">4<\/span> \u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u306e\u653e\u9001\u5c3a\u3068\u653e\u9001\u7d20\u6750\u306e\u8003\u67fb\u306b\u3064\u3044\u3066<\/a><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u306e\u5c3a\u306e\u7a2e\u985e<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img width=\"640\" height=\"424\" src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2021\/01\/51284_s.jpg\" alt=\"\" class=\"wp-image-4015\" srcset=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2021\/01\/51284_s.jpg 640w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2021\/01\/51284_s-300x199.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p>\u901a\u8ca9\u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u306e\u5c3a\u306b\u306f\u3001\u300c\u9577\u5c3a\u300d\u3068\u300c\u77ed\u5c3a\u300d\u3068\u3044\u3046\u5927\u304d\u304f\uff12\u3064\u306e\u7a2e\u985e\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u9577\u5c3a\u300d\u306f\u9577\u3055\u304c14\u5206\uff5e54\u5206\u3067\u756a\u7d44\u5f62\u5f0f\u306e\u3082\u306e\u306b\u306a\u308a\u3001\u300c\u30bf\u30a4\u30e0\u300d\u3068\u3044\u3046\u5e83\u544a\u51fa\u7a3f\u5f62\u614b\u306b\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u300c\u77ed\u5c3a\u300d\u306f\u9577\u3055\u304c60\u79d2\uff5e300\u79d2\u3067CM\u5f62\u5f0f\u306e\u3082\u306e\u306b\u306a\u308a\u3001\u300c\u30b9\u30dd\u30c3\u30c8\u300d\u3068\u3044\u3046\u5e83\u544a\u51fa\u7a3f\u5f62\u614b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u203b\u4e00\u90e8\u5730\u4e0a\u6ce2\u3084BS\u5c40\u3067\u306f4\u30015\u5206\u3067\u3082\u756a\u7d44\u5f62\u5f0f\uff08\u901a\u79f0\u30df\u30cb\u67a0\uff09\u306e\u30bf\u30a4\u30e0\u6271\u3044\u306e\u67a0\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2><span id=\"i-2\">\u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u306e\u653e\u9001\u5c3a\u3068\u5546\u54c1\u306e\u95a2\u4fc2\u306b\u3064\u3044\u3066<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img width=\"640\" height=\"427\" src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2021\/01\/1595876_s.jpg\" alt=\"\" class=\"wp-image-4013\" srcset=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2021\/01\/1595876_s.jpg 640w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2021\/01\/1595876_s-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p>\u5546\u54c1\u304c\u533b\u85ac\u54c1\u3001\u6a5f\u80fd\u6027\u8868\u793a\u98df\u54c1\u7b49\u3067\u52b9\u679c\u52b9\u80fd\u3084\u7279\u5fb4\u304c\u30b9\u30c8\u30ec\u30fc\u30c8\u306b\u4f1d\u3048\u3089\u308c\u308b\u3001\u307e\u305f\u306f\u7af6\u5408\u5546\u54c1\u3068\u306e\u5dee\u5225\u5316\u304c\u5206\u304b\u308a\u3084\u3059\u304f\u306a\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u5834\u5408\u306f\u3001\u8a34\u6c42\u30dd\u30a4\u30f3\u30c8\u304c\u660e\u78ba\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u30b9\u30c8\u30ec\u30fc\u30c8\u306b\u4f1d\u3048\u3089\u308c\u308b\u305f\u3081\u306b\u3001\u77ed\u3044\u5c3a\uff0860\u79d2\uff5e\uff09\u3067\u3042\u3063\u3066\u3082\u5341\u5206\u306b\u30ec\u30b9\u30dd\u30f3\u30b9\u304c\u53d6\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001\u4e00\u822c\u7684\u306a\u5065\u5eb7\u98df\u54c1\u3084\u5316\u7ca7\u54c1\u3067\u7af6\u5408\u5546\u54c1\u3082\u591a\u304f\u5b58\u5728\u3059\u308b\u5834\u5408\u3001\u8868\u73fe\u3082\u30b9\u30c8\u30ec\u30fc\u30c8\u306a\u52b9\u679c\u52b9\u80fd\u3092\u3046\u305f\u3046\u3053\u3068\u304c\u96e3\u3057\u3044\u3053\u3068\u3082\u3042\u308a\u3001\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3084\u5546\u54c1\u306e\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3092\u4e01\u5be7\u306b\u8aac\u660e\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u306a\u3053\u3068\u304b\u3089\u3001\u9577\u3044\u5c3a\uff08\u77ed\u5c3a120\u79d2\uff5e300\u79d2\u3001\u9577\u5c3a29\u5206\uff09\u306e\u65b9\u304c\u6210\u529f\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u98df\u54c1\u306f\u300c\u7f8e\u5473\u3057\u3055\u300d\u3068\u3044\u3046\u308f\u304b\u308a\u3084\u3059\u3044\u30d3\u30b8\u30e5\u30a2\u30eb\u8a34\u6c42\u304c\u30e1\u30a4\u30f3\u3067\u3001\u304b\u3064\u5065\u5eb7\u98df\u54c1\u3084\u5316\u7ca7\u54c1\u3088\u308a\u76ee\u6a19CPO\u8a2d\u5b9a\u304c\u4f4e\u3044\u3053\u3068\u3082\u3042\u308a\u300190\u79d2\u3084120\u79d2\u3067\u306e\u6210\u529f\u4f8b\u304c\u591a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\n \n<\/p>\n\n\n\n<h2><span id=\"i-3\">\u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u306e\u653e\u9001\u5c3a\u3068\u30aa\u30d5\u30a1\u30fc\u306e\u95a2\u4fc2\u306b\u3064\u3044\u3066<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img width=\"640\" height=\"427\" src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2021\/01\/1951204_s.jpg\" alt=\"\" class=\"wp-image-4014\" srcset=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2021\/01\/1951204_s.jpg 640w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2021\/01\/1951204_s-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p>\u30aa\u30d5\u30a1\u30fc\u306b\u95a2\u3057\u3066\u306f\u3001\uff12\u30b9\u30c6\u30c3\u30d7\uff08\u30c8\u30e9\u30a4\u30a2\u30eb\u304b\u3089\u672c\u5546\u54c1\u5f15\u304d\u4e0a\u3052\uff09\u306e\u300c\u7121\u6599\u30b5\u30f3\u30d7\u30eb\u30d7\u30ec\u30bc\u30f3\u30c8\u300d\u300c\u6709\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u30bb\u30c3\u30c8\u300d\u3084\u3001\uff11\u30b9\u30c6\u30c3\u30d7\uff08\u672c\u5546\u54c1\u8cfc\u5165\uff09\u306e\u300c\u672c\u5546\u54c1\u5272\u5f15\u8cfc\u5165\u300d\u300c\u5b9a\u671f\u8cfc\u5165\u306b\u3088\u308b\u672c\u5546\u54c1\u521d\u56de\u5272\u5f15\u300d\u306a\u3069\u304c\u826f\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7121\u6599\u3084\u5c11\u984d\u306e\u30aa\u30d5\u30a1\u30fc\u306e2\u30b9\u30c6\u30c3\u30d7\u306e\u5834\u5408\u306f\u3001\u3088\u308a\u4fa1\u683c\u7684\u306b\u5b89\u304f\u6d88\u8cbb\u8005\u306e\u304a\u7533\u8fbc\u307f\u3078\u306e\u62b5\u6297\u611f\u304c\u6bd4\u8f03\u7684\u4f4e\u3044\u305f\u3081\u3001\u77ed\u3044\u5c3a\u306e60\u79d2\uff5e\u3067\u3082\u30ec\u30b9\u30dd\u30f3\u30b9\u304c\u53d6\u308a\u3084\u3059\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001\u672c\u5546\u54c1\u8cfc\u5165\u306e\uff11\u30b9\u30c6\u30c3\u30d7\u306e\u5834\u5408\u306f\u3001\u5546\u54c1\u8cfc\u5165\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u4fa1\u683c\u7684\u306a\u30cf\u30fc\u30c9\u30eb\u304c\u3042\u308b\u305f\u3081\u3001\u3088\u308a\u6d88\u8cbb\u8005\u3082\u614e\u91cd\u306b\u306a\u308a\u3001\u305d\u306e\u5206\u8aac\u5f97\u3059\u308b\u5fc5\u8981\u304c\u307e\u3059\u306e\u3067\u3001\u591a\u304f\u306e\u8aac\u5f97\u6750\u6599\u3092\u5165\u308c\u3089\u308c\u308b\u9577\u5c3a\u306e\u65b9\u304c\u304a\u3059\u3059\u3081\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2><span id=\"i-4\">\u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u306e\u653e\u9001\u5c3a\u3068\u653e\u9001\u7d20\u6750\u306e\u8003\u67fb\u306b\u3064\u3044\u3066<\/span><\/h2>\n\n\n\n<p>\u77ed\u3044\u5c3a\u306f\u7269\u7406\u7684\u306b\u5165\u308c\u3089\u308c\u308b\u8868\u73fe\u306e\u8981\u7d20\u304c\u5c11\u306a\u304f\u5c40\u306e\u8003\u67fb\u3092\u901a\u3057\u3084\u3059\u304f\u3001\u9577\u3044\u5c3a\u306e\u65b9\u304c\u58f2\u308b\u305f\u3081\u306e\u8272\u3005\u306a\u8868\u73fe\u306e\u8981\u7d20\u3092\u5165\u308c\u308b\u305f\u3081\u3001\u8003\u67fb\u306b\u5f15\u3063\u304b\u304b\u308a\u3084\u3059\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e88\u7b97\u984d\u306b\u3088\u3063\u3066\u306f\u3001\u9577\u3044\u5c3a\u3067\u8003\u67fb\u3092\u901a\u3057\u3084\u3059\u3044\u5c40\u3067\u306e\u5b9f\u65bd\u306b\u3088\u3063\u3066\u3001\u4e88\u7b97\u6d88\u5316\u304c\u5341\u5206\u53ef\u80fd\u306a\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2><span id=\"i-5\">\u307e\u3068\u3081<\/span><\/h2>\n\n\n\n<ul><li>\u5c3a\u306e\u5468\u56f2\u306f\u9577\u5c3a\uff0814\u5206\uff5e29\u5206\uff09\u77ed\u5c3a\uff0860\u79d2\uff5e300\u79d2\uff09<\/li><li>\u660e\u89e3\u306a\u5546\u54c1\u306f\u77ed\u3044\u5c3a\u3001\u3088\u308a\u8aac\u660e\u304c\u5fc5\u8981\u306a\u5546\u54c1\u306f\u9577\u3044\u5c3a\u304c\u304a\u3059\u3059\u3081<\/li><li>\u30aa\u30d5\u30a1\u30fc\u306e\u5f37\u3055\u3084\u91d1\u984d\u3082\u3001\u77ed\u5c3aor\u9577\u5c3a\u3092\u9078\u3076\u30dd\u30a4\u30f3\u30c8\u306b<\/li><li>\u7d20\u6750\u8003\u67fb\u306f\u77ed\u3044\u5c3a\u306e\u65b9\u304c\u6bd4\u8f03\u7684\u901a\u308a\u3084\u3059\u3044<\/li><\/ul>\n\n\n\n<p>\u4eca\u56de\u3001\u3054\u8aac\u660e\u3057\u305f\u9805\u76ee\u306b\u95a2\u3057\u3066\u306f\u3042\u304f\u307e\u3067\u50be\u5411\u3068\u3057\u3066\u306e\u304a\u8a71\u3057\u3067\u3042\u308a\u3001\u5177\u4f53\u7684\u306a\u5fa1\u793e\u306e\u5546\u54c1\u3084\u30aa\u30d5\u30a1\u30fc\u304b\u3089\u9069\u5207\u306a\u653e\u9001\u7d20\u6750\u5c3a\u3092\u3054\u63d0\u6848\u3055\u305b\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>29\u5206\u3067\u3082\u6bd4\u8f03\u7684\u8cbb\u7528\u3092\u6291\u3048\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u4e0b\u8a18\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure 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