{"id":5858,"date":"2022-11-29T10:00:00","date_gmt":"2022-11-29T01:00:00","guid":{"rendered":"https:\/\/daiichi-ag.co.jp\/content\/?p=5858"},"modified":"2022-11-29T14:45:12","modified_gmt":"2022-11-29T05:45:12","slug":"%e3%80%8c%e3%83%86%e3%83%ac%e3%83%93%e5%ba%83%e5%91%8a%e3%82%92%e3%82%84%e3%81%a3%e3%81%a6%e3%81%bf%e3%81%be%e3%81%9b%e3%82%93%e3%81%8b%ef%bc%9f%e3%80%8d","status":"publish","type":"post","link":"https:\/\/daiichi-ag.co.jp\/content\/2022\/11\/29\/%e3%80%8c%e3%83%86%e3%83%ac%e3%83%93%e5%ba%83%e5%91%8a%e3%82%92%e3%82%84%e3%81%a3%e3%81%a6%e3%81%bf%e3%81%be%e3%81%9b%e3%82%93%e3%81%8b%ef%bc%9f%e3%80%8d\/","title":{"rendered":"\u300c\u30c6\u30ec\u30d3\u5e83\u544a\u3092\u3084\u3063\u3066\u307f\u307e\u305b\u3093\u304b\uff1f\u300d"},"content":{"rendered":"\n<p>\u8fd1\u5e74\u3001\u7279\u306b\u82e5\u3044\u4e16\u4ee3\u3067\u306e\u30c6\u30ec\u30d3\u96e2\u308c\u3084\u30b3\u30ed\u30ca\u6e26\u3092\u7d4c\u3066\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528\u304c\u62e1\u5927\u3057\u3001WEB\u3084SNS\u3001YouTube\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3082\u6bd4\u4f8b\u3057\u3066\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002<br>2019\u5e74\u306b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u51fa\u7a3f\u8cbb\u7528\u304c\u521d\u3081\u3066\u30c6\u30ec\u30d3\u5e83\u544a\u3092\u629c\u3044\u305f\u3053\u3068\u304c\u8a71\u984c\u306b\u306a\u308a\u3001\u3053\u308c\u304b\u3089\u306f\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u53ef\u8996\u5316\u3067\u304d\u5e83\u544a\u4e88\u7b97\u3092\u7acb\u3066\u3084\u3059\u3044\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3078\u30b7\u30d5\u30c8\u3057\u3066\u304f\u3079\u304d\uff1f\u305d\u3046\u8003\u3048\u3066\u3044\u308b\u5e83\u544a\u62c5\u5f53\u306e\u65b9\u3082\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<br>\u3057\u304b\u3057\u306a\u304c\u3089\u30c6\u30ec\u30d3\u5e83\u544a\u3092\u5207\u308a\u6368\u3066\u308b\u306e\u306f\u3082\u3063\u305f\u3044\u306a\u3044\u3067\u3059\uff01<\/p>\n\n\n\n<p>\u6210\u679c\uff08\u5546\u54c1\u8cfc\u5165\u3084\u554f\u3044\u5408\u308f\u305b\u7b49\u306e\u30b3\u30f3\u30d0\u30fc\u30b7\u30b8\u30e7\u30f3\uff09\u3092\u78ba\u5b9f\u306b\u72d9\u3048\u308b\u306e\u304c\u30c7\u30b8\u30bf\u30eb\u306e\u826f\u3055\u3067\u3059\u304c\u3001\u30c6\u30ec\u30d3\u5e83\u544a\u306e\u8a8d\u77e5\u529b\u306b\u306f\u53ca\u3073\u307e\u305b\u3093\u3002\u4eca\u56de\u306f\u8a8d\u77e5\u529b\u306b\u30c1\u30ab\u30e9\u3092\u767a\u63ee\u3059\u308b\u30c6\u30ec\u30d3\u5e83\u544a\u3068\u306f\u3069\u3046\u3044\u3063\u305f\u3082\u306e\u304b\u3001\u3042\u3089\u305f\u3081\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Index<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30c6\u30ec\u30d3\u5e83\u544a\u306f\u3069\u3046\u3044\u3063\u305f\u3082\u306e\u304b\uff1f<\/a><ul><li><a href=\"#CM\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u30c6\u30ec\u30d3CM<\/a><ul><li><a href=\"#CM-2\"><span class=\"toc_number toc_depth_3\">1.1.1<\/span> \uff1c\u30bf\u30a4\u30e0CM\uff1e<\/a><\/li><li><a href=\"#CM-3\"><span class=\"toc_number toc_depth_3\">1.1.2<\/span> \uff1c\u30b9\u30dd\u30c3\u30c8CM\uff1e<\/a><\/li><\/ul><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u30df\u30cb\u756a\u7d44<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">1.3<\/span> \u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb<\/a><\/li><\/ul><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30c6\u30ec\u30d3\u5e83\u544a\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u8a8d\u77e5\u5230\u9054\u7387\u306f\u30c6\u30ec\u30d3\u5e83\u544a\u304c\u5727\u5012\u7684<\/a><\/li><li><a href=\"#56\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u30c6\u30ec\u30d3\u5e83\u544a\u304c\u4fe1\u983c\u3067\u304d\u308b\u3068\u7b54\u3048\u305f\u4eba\u306f\u3001\u5168\u4f53\u306e56\uff05<\/a><\/li><li><a href=\"#i-6\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u30c6\u30ec\u30d3\u5e83\u544a\u306f\u614b\u5ea6\u5909\u5bb9\u529b\u3082\u671f\u5f85\u3067\u304d\u308b<\/a><\/li><li><a href=\"#i-7\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u3068\u306f\u3044\u3048\u6c17\u306b\u306a\u308b\u300c\u30c6\u30ec\u30d3\u96e2\u308c\u300d\u306e\u50be\u5411<\/a><\/li><\/ul><\/li><li><a href=\"#i-8\"><span class=\"toc_number toc_depth_1\">3<\/span> \u30c6\u30ec\u30d3\u5e83\u544a\u306e\u3088\u308a\u826f\u3044\u6295\u4e0b\u306e\u4ed5\u65b9<\/a><\/li><li><a href=\"#i-9\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30c6\u30ec\u30d3\u5e83\u544a\u306f\u3069\u3046\u3044\u3063\u305f\u3082\u306e\u304b\uff1f<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img width=\"846\" height=\"654\" src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2020\/09\/engineer-4922420_1280.jpg\" alt=\"\" class=\"wp-image-3859\" srcset=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2020\/09\/engineer-4922420_1280.jpg 846w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2020\/09\/engineer-4922420_1280-300x232.jpg 300w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2020\/09\/engineer-4922420_1280-768x594.jpg 768w\" sizes=\"(max-width: 846px) 100vw, 846px\" \/><\/figure><\/div>\n\n\n\n<p>\u30c6\u30ec\u30d3\u5e83\u544a\u3068\u306f\u756a\u7d44\u4e2d\u3084\u756a\u7d44\u3068\u756a\u7d44\u306e\u9593\u306b\u653e\u6620\u3055\u308c\u308b\u5e83\u544a\u306e\u3053\u3068\u3067\u3001\u5927\u304d\u304f\uff13\u3064\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3><span id=\"CM\">\u30c6\u30ec\u30d3CM<\/span><\/h3>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u3044\u3046CM\u30fb\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u3067\u3059\u3002<br>\u756a\u7d44\u4e2d\u306b\u653e\u6620\u3055\u308c\u308b15\u79d2\u300130\u79d2\u300160\u79d2\u3001120\u79d2\u3001180\u79d2\u306e\u5c3a\u306e\u4e2d\u3067\u3001\u6620\u50cf\u3068\u97f3\u58f0\u3067\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3092\u5370\u8c61\u7684\u306b\u8a34\u6c42\u3067\u304d\u307e\u3059\u3002\u30c6\u30ec\u30d3CM\u306b\u306f\u300c\u30bf\u30a4\u30e0CM\u300d\u3068\u300c\u30b9\u30dd\u30c3\u30c8CM\u300d\u3068\uff12\u7a2e\u985e\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4><span id=\"CM-2\">\uff1c\u30bf\u30a4\u30e0CM\uff1e<\/span><\/h4>\n\n\n\n<p>\u756a\u7d44\u306b\u30b9\u30dd\u30f3\u30b5\u30fc\u306b\u3064\u304d\u305d\u306e\u756a\u7d44\u5185\u3067\u6d41\u308c\u308bCM\u3067\u3059\u3002<br>\u30c6\u30ec\u30d3\u756a\u7d44\u3092\u898b\u3066\u3044\u308b\u3068\u300c\u3053\u306e\u756a\u7d44\u306f\u25cf\u25cf\u4f1a\u793e\u306e\u63d0\u4f9b\u3067\u3059\u300d\u3068\u3044\u3063\u305f\u30a2\u30ca\u30a6\u30f3\u30b9\u3084\u4f01\u696d\u306e\u30ed\u30b4\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3092\u898b\u305f\u3053\u3068\u304c\u3042\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002<br>\u756a\u7d44\u304c\u653e\u9001\u3055\u308c\u308b\u6c7a\u307e\u3063\u305f\u65e5\u6642\u306bCM\u304c\u6d41\u308c\u3001CM\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u8996\u8074\u8005\u306e\u89aa\u548c\u6027\u304c\u9ad8\u3044\u756a\u7d44\u3092\u9078\u3093\u3067CM\u3092\u51fa\u3059\u3053\u3068\u3067\u5ba3\u4f1d\u52b9\u679c\u3092\u3088\u308a\u9ad8\u3044\u3082\u306e\u306b\u3057\u307e\u3059\u3002\u30bf\u30a4\u30e0CM\u306f\uff11\u30af\u30fc\u30eb\uff08\uff13\u30f6\u6708\uff09\u3054\u3068\u306e\u5951\u7d04\u3067\u3001\u653e\u9001\u671f\u9593\u304c2\u30af\u30fc\u30eb\uff086\u30f5\u6708\u9593\uff09\u5951\u7d04\u3068\u3044\u3046\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u8996\u8074\u7fd2\u6163\u304c\u3064\u3044\u305f\u756a\u7d44\u3060\u3068\u7279\u5b9a\u306e\u8996\u8074\u8005\u306b\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u8a34\u6c42\u3067\u304d\u3001\u307e\u305f\u8996\u8074\u7387\u304c\u9ad8\u3044\u756a\u7d44\u3060\u3068\u591a\u304f\u306e\u8996\u8074\u8005\u306bCM\u3092\u8a8d\u8b58\u3057\u3066\u3082\u3089\u3048\u307e\u3059\u3002\u9577\u671f\u9593\u306b\u6e21\u3063\u3066\u4f1a\u793e\u3084\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3063\u3066\u3082\u3089\u3044\u305f\u3044\u3068\u3044\u3063\u305f\u8a8d\u77e5\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u512a\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h4><span id=\"CM-3\">\uff1c\u30b9\u30dd\u30c3\u30c8CM\uff1e<\/span><\/h4>\n\n\n\n<p>\u756a\u7d44\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u306b\u3064\u304b\u305a\u69d8\u3005\u306a\u756a\u7d44\u3067\u653e\u9001\u3055\u308c\u308bCM\u3067\u3059\u3002<br>\u3042\u3089\u304b\u3058\u3081\u6c7a\u3081\u305f\u51fa\u7a3f\u4e88\u7b97\u5185\u3067\u3001\u653e\u9001\u671f\u9593\u30fb\u6642\u9593\u5e2f\u3092\u6307\u5b9a\u3067\u304d\u3001\u756a\u7d44\u3092\u6307\u5b9a\u3057\u306a\u3044\u306e\u3067\u5e45\u5e83\u3044\u8996\u8074\u8005\u306b\u898b\u3066\u3082\u3089\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u6642\u9593\u5e2f\u306e\u30d1\u30bf\u30fc\u30f3\u306f\u3042\u3089\u304b\u3058\u3081\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u60f3\u5b9a\u3067\u3057\u3066\u9078\u629e\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td>\u6642\u9593\u5e2f<\/td><td>\u30bf\u30fc\u30b2\u30c3\u30c8<\/td><\/tr><tr><td>\u5168\u65e5\u578b <\/td><td>\u6708\uff5e\u65e5\u66dc\u65e5\u306e\u671d\u304b\u3089\u6df1\u591c\u307e\u3067\u306e<br>\u3059\u3079\u3066\u306e\u6642\u9593\u5e2f <\/td><td>\u30aa\u30fc\u30eb\u30bf\u30fc\u30b2\u30c3\u30c8 <\/td><\/tr><tr><td>\u30e8\u306e\u5b57\u578b <\/td><td>\u5e73\u65e5\u306e\u671d\u30fb\u663c\u30fb\u591c\uff5e\u6df1\u591c\u3001<br>\u304a\u3088\u3073\u571f\u65e5\u306e\u5168\u65e5<\/td><td>\u4e3b\u306b\u82e5\u5e74\u5973\u6027+\u4e3b\u5a66\u306a\u3069<\/td><\/tr><tr><td>\u30b3\u306e\u5b57\u578b <\/td><td>\u5e73\u65e5\u306e\u671d\u30fb\u591c\u304b\u3089\u6df1\u591c\u3001<br>\u571f\u65e5\u306e\u5168\u65e5<\/td><td>\u5e73\u65e5\u65e5\u4e2d\u306f\u50cd\u3044\u3066\u3044\u3066\u5bb6\u306b\u3044\u306a\u3044\u4eba\u306a\u3069<\/td><\/tr><tr><td>\u9006L\u5b57\u578b  <\/td><td>\u5e73\u65e5\u306e\u591c\u304b\u3089\u6df1\u591c\u3001<br>\u571f\u65e5\u306e\u5168\u65e5<\/td><td>\u82e5\u8005\uff0b\u5e73\u65e5\u65e5\u4e2d\u306f\u50cd\u3044\u3066\u3044\u3066\u5bb6\u306b\u3044\u306a\u3044\u4eba\u306a\u3069<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u6599\u91d1\u30b3\u30b9\u30c8\u306f\u3001\u9006\uff2c\uff1e\u30b3\u306e\u5b57\uff1e\u30e8\u306e\u5b57\uff1e\u5168\u65e5\u306e\u9806\u3067\u5b89\u304f\u306a\u308a\u307e\u3059\u3002<br>\u203b\u653e\u9001\u3055\u308c\u308b\u6642\u9593\u5e2f\u306e\u6599\u91d1\u30e9\u30f3\u30af\u3082\u52a0\u5473\u3055\u308c\u307e\u3059\u3002\uff08\u30bf\u30a4\u30e0\u30e9\u30f3\u30af\uff09<\/p>\n\n\n\n<p>\u65b0\u767a\u58f2\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u544a\u77e5\u30fb\u30a4\u30d9\u30f3\u30c8\u958b\u50ac\u306e\u5468\u77e5\u306a\u3069\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6253\u3061\u305f\u3044\u6642\u671f\u3084\u3001\u4f01\u696d\u306e\u5b63\u7bc0\u8981\u56e0\u306a\u3069\u306e\u58f2\u4e0a\u3052\u5909\u52d5\u306b\u5fdc\u3058\u3066\u77ed\u671f\u9593\u306b\u96c6\u4e2d\u7684\u306bCM\u3092\u6253\u3064\u4e8b\u304c\u53ef\u80fd\u3067\u3001\u8abf\u6574\u3057\u3084\u3059\u3044\u51fa\u7a3f\u306e\u4ed5\u65b9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3><span id=\"i-2\">\u30df\u30cb\u756a\u7d44<\/span><\/h3>\n\n\n\n<p>\u30df\u30cb\u756a\u7d44\u3068\u306f\u3001\u756a\u7d44\u3068\u756a\u7d44\u306e\u9593\u306b\u7d045\uff5e6\u5206\u9593\u306b\u6e21\u3063\u3066\u653e\u9001\u3055\u308c\u308b\u77ed\u3044\u6642\u9593\u5e2f\u306e\u756a\u7d44\u3067\u3059\u3002<br>\u5929\u6c17\u4e88\u5831\u3084\u30b9\u30dd\u30c3\u30c8\u30cb\u30e5\u30fc\u30b9\u30fb\u66ae\u3089\u3057\u306e\u60c5\u5831\u30fb\u30c6\u30ec\u30d3\u901a\u8ca9\u304c\u591a\u3044\u67a0\u3067\u3059\u304c\u3001\u307b\u3068\u3093\u3069\u304c1\u793e\u63d0\u4f9b\u3067\u3059\u306e\u3067CM\u3068\u6bd4\u8f03\u3057\u3066\uff15\u5206\u307b\u3069\u306e\u9577\u3044\u67a0\u3067PR\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3><span id=\"i-3\">\u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb<\/span><\/h3>\n\n\n\n<p>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u60c5\u5831\u3092\u756a\u7d44\u3068\u3057\u3066\u7d39\u4ecb\u3059\u308b\u30c6\u30ec\u30d3\u5e83\u544a\u3067\u3059\u3002<br>\u4f01\u696d\u6d3b\u52d5\u306e\u5ba3\u4f1d\u3084\u30c6\u30ec\u30d3\u901a\u8ca9\u306a\u3069\u304c\u591a\u304f\u300160\u79d2\u3068\u77ed\u3044\u5c3a\u304b\u3089\u59cb\u307e\u308a\u300190\u79d2\u3001120\u79d2\u3001180\u79d2\u30014\u5206\u30015\u5206\u300129\u5206\u3001\u9577\u3044\u3082\u306e\u3067\u306f\uff11\u6642\u9593\u8fd1\u304f\u304b\u3051\u3066\u3001\u3072\u3068\u3064\u306e\u5546\u54c1\u306e\u60c5\u5831\u3092\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<br>\u203b\u4f01\u696d\u6d3b\u52d5\u306e\u5ba3\u4f1d\u7b49\u4e00\u822c\u5e83\u544a\u306f\u30b9\u30dd\u30c3\u30c8CM\u6271\u3044\u30675\u5206\u307e\u3067\u3002<br>\u30c6\u30ec\u30d3\u901a\u8ca9\u3067\u306f29\u5206\u67a0\u304c\u4e3b\u6d41\u3067\u3001\u30d0\u30e9\u30a8\u30c6\u30a3\u756a\u7d44\u3084\u60c5\u5831\u756a\u7d44\u306e\u3088\u3046\u306a\u5f62\u5f0f\u3067\u69cb\u6210\u3055\u308c\u308b\u306e\u3067\u5e83\u544a\u3068\u601d\u308f\u308c\u305a\u756a\u7d44\u3068\u3057\u3066\u898b\u3066\u9802\u3051\u307e\u3059\u3002\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3092\u7d30\u3084\u304b\u306b\u8a34\u6c42\u3067\u304d\u308b\u3053\u3068\u306b\u52a0\u3048\u3001\u6ce8\u6587\u3084\u554f\u3044\u5408\u308f\u305b\u3068\u3044\u3063\u305f\u8996\u8074\u8005\u304c\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3059\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u69cb\u6210\u3084\u6f14\u51fa\uff08\u30b9\u30c8\u30fc\u30ea\u30fc\u4ed5\u7acb\u3066\uff09\u3067\u5236\u4f5c\u3055\u308c\u308b\u305f\u3081\u3001\u5546\u54c1\u8cfc\u5165\u3084\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u8cfc\u8cb7\u6d3b\u52d5\u306e\u5f8c\u62bc\u3057\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u5e83\u544a\u51fa\u7a3f\u3067\u304d\u308b\u30a8\u30ea\u30a2\u3082\u5404\u5a92\u4f53\uff08\u30c6\u30ec\u30d3\u5c40\u306a\u3069\uff09\u306b\u3088\u3063\u3066\u591a\u5c90\u306b\u6e21\u308a\u3001\u5168\u56fd\uff5e\u5730\u57df\u6bce\uff08\u5730\u5143\u30b1\u30fc\u30d6\u30eb\u5c40\u30a8\u30ea\u30a2\u5185\u7b49\uff09\u3068\u5e45\u5e83\u3044\u30a8\u30ea\u30a2\u3067\u9078\u5b9a\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<ul><li>\u5730\u4e0a\u6ce2\u30c6\u30ec\u30d3\u5c40\uff1a\u30d5\u30b8\u30c6\u30ec\u30d3\u30fb\u65e5\u30c6\u30ec\u30fbTBS\u30fb\u30c6\u30ec\u30d3\u671d\u65e5\u30fb\u30c6\u30ec\u30d3\u6771\u4eac\u3068\u3044\u3063\u305f\u30ad\u30fc\u5c40\u3084\u5404\u90fd\u9053\u5e9c\u770c\u306b\u3042\u308b\u30ed\u30fc\u30ab\u30eb\u5c40<\/li><li>BS\u653e\u9001\uff1a\u5168\u56fd<\/li><li>CS\u653e\u9001\uff08\u6709\u6599\u306e\u885b\u661f\u653e\u9001\uff09\uff1a\u5168\u56fd<\/li><li>\u30b1\u30fc\u30d6\u30eb\u30c6\u30ec\u30d3\uff1a\u5168\u56fd\uff5e\u5730\u57df\u3054\u3068\u3002\u5730\u4e0a\u6ce2\u3084BS\u30fbCS\u306e\u96fb\u6ce2\u304c\u5c4a\u304d\u3065\u3089\u3044\u5730\u57df\u3082\u30ab\u30d0\u30fc\u3002<\/li><\/ul>\n\n\n\n<h2><span id=\"i-4\"><strong>\u30c6\u30ec\u30d3\u5e83\u544a\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/strong><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"1024\" height=\"683\" src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2020\/01\/0959dddafae5c6f16f02555991ea1741_m-1024x683.jpg\" alt=\"\" class=\"wp-image-2954\" srcset=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2020\/01\/0959dddafae5c6f16f02555991ea1741_m-1024x683.jpg 1024w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2020\/01\/0959dddafae5c6f16f02555991ea1741_m-300x200.jpg 300w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2020\/01\/0959dddafae5c6f16f02555991ea1741_m-768x512.jpg 768w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2020\/01\/0959dddafae5c6f16f02555991ea1741_m.jpg 1619w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>\u30c6\u30ec\u30d3\u5e83\u544a\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u3044\u3048\u3070\u3001\u8a8d\u77e5\u529b\u3084\u614b\u5ea6\u5909\u5bb9\u529b\u3001\u4fe1\u983c\u6027\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3><span id=\"i-5\">\u8a8d\u77e5\u5230\u9054\u7387\u306f\u30c6\u30ec\u30d3\u5e83\u544a\u304c\u5727\u5012\u7684<\/span><\/h3>\n\n\n\n<p>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3089\u306a\u3044\u4eba\u3001\u307e\u305f\u540d\u524d\u306f\u3057\u3063\u3066\u3044\u3066\u3082\u8a73\u7d30\u307e\u3067\u306f\u5206\u304b\u3089\u306a\u3044\u4eba\u3082\u3001\u30c6\u30ec\u30d3\u5e83\u544a\u3092\u304d\u3063\u304b\u3051\u306b\u8a8d\u77e5\u304c\u5e83\u304c\u308a\u6df1\u307e\u308b\u30b1\u30fc\u30b9\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<br>\u30c6\u30ec\u30d3\u306f\u65e5\u5e38\u306b\u304a\u3044\u3066\u3001\u5929\u6c17\u4e88\u5831\u3084\u30cb\u30e5\u30fc\u30b9\u756a\u7d44\u7b49\u3067\u60c5\u5831\u3092\u5f97\u305f\u308a\u3001\u5a2f\u697d\u3084\u8da3\u5473\u306e\u756a\u7d44\u3092\u697d\u3057\u3093\u3060\u308a\u3068\u7dcf\u5408\u7684\u306b\u3001\u751f\u6d3b\u306b\u5fc5\u8981\u306a\u8981\u7d20\u3068\u3057\u3066\u99b4\u67d3\u307f\u306e\u3042\u308b\u5a92\u4f53\u3067\u3059\u3002\u30c6\u30ec\u30d3\u753b\u9762\u3092\u3057\u3063\u304b\u308a\u898b\u306a\u3044\u306b\u3057\u3066\u3082\u3001\u671d\u3084\u65e5\u4e2d\u306e\u6642\u9593\u304c\u7a7a\u3044\u305f\u6642\u3001\u5e30\u5b85\u5f8c\u306e\u30ea\u30d5\u30ec\u30c3\u30b7\u30e5\u3059\u308b\u6642\u9593\u5e2f\u306a\u3069\u7fd2\u6163\u7684\u306b\u30c6\u30ec\u30d3\u3092\u3064\u3051\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u3067\u3059\u3002\u8208\u5473\u3092\u6301\u3063\u305f\u4eba\u304c\u4e3b\u4f53\u7684\u306b\u60c5\u5831\u3092\u53d6\u308a\u306b\u3044\u304f\u4ed6\u5a92\u4f53\u3068\u6bd4\u3079\u3066\u3082\u3001\u30c6\u30ec\u30d3CM\u306e\u6620\u50cf\u3084\u97f3\u58f0\u3067\u3057\u3089\u305a\u3057\u3089\u305a\u306e\u3046\u3061\u306b\u53d7\u52d5\u7684\u306b\u60c5\u5831\u3092\u5f97\u3066\u3044\u308b\u5834\u5408\u3082\u591a\u304f\u3001\u5e45\u5e83\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u9855\u5728\u610f\u8b58\u306b\u30ea\u30fc\u30c1\u3057\u3066\u3044\u308b\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<br>\u30e1\u30c7\u30a3\u30a2\u63a5\u89e6\u7387\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u82e5\u5e74\u5c64\uff11\uff10\u4ee3\uff5e\uff12\uff10\u4ee3\u3067\u306fWEB\uff08\u52d5\u753b\u30fb\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\uff09\u306e\u63a5\u89e6\u7387\u304c\u9ad8\u3044\u3067\u3059\u304c\u3001\uff13\uff10\u4ee3\u3067\u306fWEB\u3068\u30c6\u30ec\u30d3\u304c\u306a\u3089\u3073\u3001\uff14\uff10\u4ee3\u4ee5\u964d\u3067\u306f\u5727\u5012\u7684\u306b\u30c6\u30ec\u30d3\u306e\u63a5\u89e6\u7387\u304c\u9ad8\u304f\u3001\u56fd\u6c11\u5168\u4f53\u3067\u307f\u308b\u3068\u5927\u304d\u304f\u5dee\u304c\u3067\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-1\u3011NHK\u653e\u9001\u6587\u5316\u7814\u7a76\u6240\u300c\u56fd\u6c11\u751f\u6d3b\u6642\u9593\u8abf\u67fb\u300d\u3088\u308a--1024x444.png\" alt=\"\" class=\"wp-image-5861\" width=\"840\" height=\"364\" srcset=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-1\u3011NHK\u653e\u9001\u6587\u5316\u7814\u7a76\u6240\u300c\u56fd\u6c11\u751f\u6d3b\u6642\u9593\u8abf\u67fb\u300d\u3088\u308a--1024x444.png 1024w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-1\u3011NHK\u653e\u9001\u6587\u5316\u7814\u7a76\u6240\u300c\u56fd\u6c11\u751f\u6d3b\u6642\u9593\u8abf\u67fb\u300d\u3088\u308a--300x130.png 300w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-1\u3011NHK\u653e\u9001\u6587\u5316\u7814\u7a76\u6240\u300c\u56fd\u6c11\u751f\u6d3b\u6642\u9593\u8abf\u67fb\u300d\u3088\u308a--768x333.png 768w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-1\u3011NHK\u653e\u9001\u6587\u5316\u7814\u7a76\u6240\u300c\u56fd\u6c11\u751f\u6d3b\u6642\u9593\u8abf\u67fb\u300d\u3088\u308a--1536x666.png 1536w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-1\u3011NHK\u653e\u9001\u6587\u5316\u7814\u7a76\u6240\u300c\u56fd\u6c11\u751f\u6d3b\u6642\u9593\u8abf\u67fb\u300d\u3088\u308a-.png 1744w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption>\u5f15\u7528\u5143\uff1a\uff08NHK\u653e\u9001\u6587\u5316\u7814\u7a76\u6240\u300c\u56fd\u6c11\u751f\u6d3b\u6642\u9593\u8abf\u67fb\u300d\u3088\u308a\uff09<br><a href=\"https:\/\/www.nhk.or.jp\/bunken\/research\/yoron\/pdf\/20210521_1.pdf\">https:\/\/www.nhk.or.jp\/bunken\/research\/yoron\/pdf\/20210521_1.pdf<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"1024\" height=\"487\" src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-2\u3011NHK\u653e\u9001\u6587\u5316\u7814\u7a76\u6240\u300c\u56fd\u6c11\u751f\u6d3b\u6642\u9593\u8abf\u67fb\u300d\u3088\u308a-1024x487.png\" alt=\"\" class=\"wp-image-5862\" srcset=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-2\u3011NHK\u653e\u9001\u6587\u5316\u7814\u7a76\u6240\u300c\u56fd\u6c11\u751f\u6d3b\u6642\u9593\u8abf\u67fb\u300d\u3088\u308a-1024x487.png 1024w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-2\u3011NHK\u653e\u9001\u6587\u5316\u7814\u7a76\u6240\u300c\u56fd\u6c11\u751f\u6d3b\u6642\u9593\u8abf\u67fb\u300d\u3088\u308a-300x143.png 300w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-2\u3011NHK\u653e\u9001\u6587\u5316\u7814\u7a76\u6240\u300c\u56fd\u6c11\u751f\u6d3b\u6642\u9593\u8abf\u67fb\u300d\u3088\u308a-768x365.png 768w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-2\u3011NHK\u653e\u9001\u6587\u5316\u7814\u7a76\u6240\u300c\u56fd\u6c11\u751f\u6d3b\u6642\u9593\u8abf\u67fb\u300d\u3088\u308a.png 1278w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u5f15\u7528\u5143\uff1a\uff08NHK\u653e\u9001\u6587\u5316\u7814\u7a76\u6240\u300c\u56fd\u6c11\u751f\u6d3b\u6642\u9593\u8abf\u67fb\u300d\u3088\u308a\uff09 <a href=\"https:\/\/www.nhk.or.jp\/bunken\/research\/yoron\/pdf\/20210521_1.pdf\">https:\/\/www.nhk.or.jp\/bunken\/research\/yoron\/pdf\/20210521_1.pdf<\/a> <\/figcaption><\/figure><\/div>\n\n\n\n<h3><span id=\"56\"><strong>\u30c6\u30ec\u30d3\u5e83\u544a\u304c\u4fe1\u983c\u3067\u304d\u308b\u3068\u7b54\u3048\u305f\u4eba\u306f\u3001\u5168\u4f53\u306e<\/strong><strong>56<\/strong><strong>\uff05<\/strong><strong><\/strong><\/span><\/h3>\n\n\n\n<p>\u91ce\u6751\u7dcf\u5408\u7814\u7a76\u6240\u306e\u8abf\u67fb\u7d50\u679c\u306b\u3088\u308b\u3068\u3001\u300c\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u300d\u300c\u30c6\u30ec\u30d3\u5e83\u544a\u300d\u306e\u4fe1\u983c\u6027\u306b\u3064\u3044\u3066\u751f\u6d3b\u8005\u306e\u53cd\u5fdc\u3092\u5206\u6790\u3057\u305f\u3068\u3053\u308d\u53cc\u65b9\u300c\u3069\u3061\u3089\u304b\u3068\u3044\u3046\u3068.. \u300d\u3092\u542b\u3081\u3066\u30c6\u30ec\u30d3\u5e83\u544a\u306f56\uff05\u3000\uff1e\u3000\u30c7\u30b8\u30bf\u30eb\u5e83\u544a13\uff05\u3068\u3001\u30c6\u30ec\u30d3\u5e83\u544a\u306e\u4fe1\u983c\u5ea6\u304c\u5727\u5012\u7684\u306b\u9ad8\u3044\u306e\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3068\u30c6\u30ec\u30d3\u5e83\u544a\u306e\u4fe1\u983c\u5ea6<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-3\u3011\u91ce\u6751\u7dcf\u5408\u7814\u7a76\u6240\uff1aINSIGHT-SIGNAL-1024x381.png\" alt=\"\" class=\"wp-image-5863\" width=\"840\" height=\"312\" title=\"\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3068\u30c6\u30ec\u30d3\u5e83\u544a\u306e\u4fe1\u983c\u5ea6\" srcset=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-3\u3011\u91ce\u6751\u7dcf\u5408\u7814\u7a76\u6240\uff1aINSIGHT-SIGNAL-1024x381.png 1024w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-3\u3011\u91ce\u6751\u7dcf\u5408\u7814\u7a76\u6240\uff1aINSIGHT-SIGNAL-300x111.png 300w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-3\u3011\u91ce\u6751\u7dcf\u5408\u7814\u7a76\u6240\uff1aINSIGHT-SIGNAL-768x285.png 768w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-3\u3011\u91ce\u6751\u7dcf\u5408\u7814\u7a76\u6240\uff1aINSIGHT-SIGNAL-1536x571.png 1536w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-3\u3011\u91ce\u6751\u7dcf\u5408\u7814\u7a76\u6240\uff1aINSIGHT-SIGNAL.png 1620w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption>\u5f15\u7528\u5143\uff1a\uff08\u91ce\u6751\u7dcf\u5408\u7814\u7a76\u6240\uff1aINSIGHT SIGNAL\u3000\/\u300c\u30c6\u30ec\u30d3\uff23\uff2d\u306f\u304d\u3061\u3093\u3068\u898b\u3066\u308b\uff1f\u300d<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u30c6\u30ec\u30d3\u306f\u516c\u5171\u6027\u304c\u5f37\u304f\u307e\u305f\u8a31\u53ef\u4e8b\u696d\u306a\u306e\u3067\u8996\u8074\u8005\u306b\u6b63\u78ba\u306a\u60c5\u5831\u3092\u4f1d\u3048\u308b\u7fa9\u52d9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c6\u30ec\u30d3\u5e83\u544a\u3082\u653e\u9001\u3055\u308c\u308b\u524d\u306b\u3001\u60c5\u5831\u30fb\u8868\u73fe\u306e\u6b63\u78ba\u6027\u3084\u502b\u7406\u6027\u3001\u653e\u9001\u57fa\u6e96\u306b\u62b5\u89e6\u3057\u3066\u3044\u306a\u3044\u304b\u306a\u3069\u306eCM\u8003\u67fb\u3068\u3001\u51fa\u7a3f\u3059\u308b\u4e8b\u696d\u8005\u306b\u95a2\u3057\u3066\u3082\u4e8b\u696d\u5185\u5bb9\u306a\u3069\u306e\u696d\u614b\u5be9\u67fb\u306f\u5fc5\u305a\u884c\u308f\u308c\u307e\u3059\u3002\u3053\u3046\u3044\u305f\u53b3\u5bc6\u306a\u8003\u67fb\u304c\u653e\u9001\u524d\u306b\u5b9f\u65bd\u3055\u308c\u308b\u306e\u3067\u8996\u8074\u8005\u306e\u4fe1\u983c\u62c5\u4fdd\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u300c\u30c6\u30ec\u30d3\u3067\u7d39\u4ecb\u3055\u308c\u307e\u3057\u305f\u300d\u3068\u5b9f\u7e3e\u304c\u3042\u308b\u3053\u3068\u3067\u30d6\u30e9\u30f3\u30c9\u3084\u4f01\u696d\u30a4\u30e1\u30fc\u30b8\u304c\u9ad8\u307e\u308b\u5370\u8c61\u3092\u3082\u3064\u4eba\u306f\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<h3><span id=\"i-6\"><strong>\u30c6\u30ec\u30d3\u5e83\u544a\u306f\u614b\u5ea6\u5909\u5bb9\u529b\u3082\u671f\u5f85\u3067\u304d\u308b<\/strong><strong><\/strong><\/span><\/h3>\n\n\n\n<p>\u614b\u5ea6\u5909\u5bb9\u3068\u306f\u5916\u7684\u306a\u529b\u306b\u5f71\u97ff\u3055\u308c\u3066\u614b\u5ea6\u304c\u5909\u5316\u3059\u308b\u3053\u3068\u6307\u3059\u5fc3\u7406\u5b66\u306e\u7528\u8a9e\u3067\u3001<\/p>\n\n\n\n<p>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306b\u304a\u3044\u3066\u9867\u5ba2\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u30e2\u30c7\u30eb\u3067\u6700\u3082\u6709\u540d\u306a\u3082\u306e\u3068\u3057\u3066\u300cAIDMA\u30e2\u30c7\u30eb\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u306e\u5fc3\u7406\u30fb\u884c\u52d5\u3092\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3089\u306a\u3044\u72b6\u614b\u304b\u3089\u8cfc\u8cb7\u884c\u52d5\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u63cf\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"1024\" height=\"465\" src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-4\u3011\u30a2\u30a4\u30c9\u30de\u306e\u6cd5\u5247-1024x465.jpg\" alt=\"\" class=\"wp-image-5864\" title=\"AIDMA\u306e\u6cd5\u5247\" srcset=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-4\u3011\u30a2\u30a4\u30c9\u30de\u306e\u6cd5\u5247-1024x465.jpg 1024w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-4\u3011\u30a2\u30a4\u30c9\u30de\u306e\u6cd5\u5247-300x136.jpg 300w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-4\u3011\u30a2\u30a4\u30c9\u30de\u306e\u6cd5\u5247-768x349.jpg 768w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-4\u3011\u30a2\u30a4\u30c9\u30de\u306e\u6cd5\u5247-1536x698.jpg 1536w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-4\u3011\u30a2\u30a4\u30c9\u30de\u306e\u6cd5\u5247.jpg 1836w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>AIDMA\u306e\u6cd5\u5247\u3067\u306f\u3001\u9867\u5ba2\uff08\u6d88\u8cbb\u8005\uff09\u306e\u5fc3\u7406\u306f\u6b21\u306e\uff15\u3064\u306e\u6bb5\u968e\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<strong><\/strong><\/p>\n\n\n\n<ol><li> Attention\uff08\u6ce8\u610f\uff09\uff1a\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u308b\u6bb5\u968e<\/li><li> Interest\uff08\u8208\u5473\u3001\u95a2\u5fc3\uff09\uff1a\u6d88\u8cbb\u8005\u304c\u5bfe\u8c61\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u6c17\u306b\u306a\u3063\u3066\u3044\u308b\u6bb5\u968e<\/li><li>Desire\uff08\u6b32\u6c42\uff09\uff1a\u95a2\u5fc3\u3092\u6301\u3063\u305f\u6d88\u8cbb\u8005\u304c\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u300c\u6b32\u3057\u3044\u300d\u3068\u601d\u3046\u6bb5\u968e<\/li><li>Memory\uff08\u8a18\u61b6\uff09\uff1a\u6d88\u8cbb\u8005\u304c\u5b9f\u969b\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3092\u3057\u3088\u3046\u3068\u601d\u3063\u3066\u3044\u308b\u30fb\u8cfc\u5165\u306e\u524d\u6bb5\u968e<\/li><li>Action\uff08\u884c\u52d5\uff09\uff1a\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u6bb5\u968e<\/li><\/ol>\n\n\n\n<p>AIDMA\u306e\u6cd5\u5247\u3092\u300c\u5e83\u544a\u3092\u898b\u305f\u5f8c\u306b\u53d6\u308b\u884c\u52d5\u300d\u306e\u8abf\u67fb\u7d50\u679c\u306b\u5f53\u3066\u306f\u3081\u3066\u307f\u308b\u3068\u3001\u30c6\u30ec\u30d3\u5e83\u544a\u3092\u898b\u305f\u4eba\u306e<strong><u>73.5%<\/u><\/strong>\u304c\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u300c\u8a8d\u77e5\u300d\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u2460\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u3082\u3063\u3066\u8a73\u3057\u304f\u8a73\u7d30\u3092\u77e5\u308a\u305f\u3044\u3068\u6b32\u6c42\u3057\u3001\u5b9f\u969b\u306b\u8cfc\u5165\u3057\u3088\u3046\u3068\u8a18\u61b6\u30fb\u691c\u8a0e\u3059\u308b\u4eba\u304c<strong><u>55.1%<\/u><\/strong><br>\u2461\u5b9f\u969b\u306b\u8cfc\u5165\u3057\u305f\u4eba\u306f<strong><u>18.4\uff05<\/u><\/strong><\/p>\n\n\n\n<p>\u8cfc\u5165\u307e\u3067\u306b\u81f3\u3089\u306a\u304b\u3063\u305f\u2460\u306e\u4eba\u3082\u3001\u305d\u306e\u5f8c\u306e\u65bd\u7b56\u306b\u89e6\u308c\u3001\u691c\u8a0e\u304c\u9032\u3080\u3053\u3068\u3067\u9867\u5ba2\u306b\u306a\u308b\u898b\u8fbc\u307f\u304c\u3042\u308b\u6f5c\u5728\u9867\u5ba2\u306b\u306a\u308a\u3046\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u5e83\u544a\u3092\u898b\u305f\u5f8c\u306b\u53d6\u308b\u884c\u52d5<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"1024\" height=\"612\" src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-5\u3011\u5e83\u544a\u3092\u898b\u305f\u5f8c\u306b\u53d6\u308b\u884c\u52d5-1024x612.jpg\" alt=\"\u5e83\u544a\u3092\u898b\u305f\u5f8c\u306b\u53d6\u308b\u884c\u52d5\" class=\"wp-image-5860\" title=\"\u5e83\u544a\u3092\u898b\u305f\u5f8c\u306b\u53d6\u308b\u884c\u52d5\" srcset=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-5\u3011\u5e83\u544a\u3092\u898b\u305f\u5f8c\u306b\u53d6\u308b\u884c\u52d5-1024x612.jpg 1024w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-5\u3011\u5e83\u544a\u3092\u898b\u305f\u5f8c\u306b\u53d6\u308b\u884c\u52d5-300x179.jpg 300w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-5\u3011\u5e83\u544a\u3092\u898b\u305f\u5f8c\u306b\u53d6\u308b\u884c\u52d5-768x459.jpg 768w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2022\/09\/\u3010\u56f3-5\u3011\u5e83\u544a\u3092\u898b\u305f\u5f8c\u306b\u53d6\u308b\u884c\u52d5.jpg 1442w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u5f15\u7528\u5143\uff1a\uff08\u91ce\u6751\u7dcf\u5408\u7814\u7a76\u6240\uff1aINSIGHT SIGNAL\u3000\/\u300c\u30c6\u30ec\u30d3\uff23\uff2d\u306f\u304d\u3061\u3093\u3068\u898b\u3066\u308b\uff1f\u300d<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u3059\u3079\u3066\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u304c\u4e0a\u8a18\u306b\u5f53\u3066\u306f\u307e\u308b\u8a33\u3067\u306f\u306a\u3044\u3067\u3059\u304c\u3001\u30c6\u30ec\u30d3\u5e83\u544a\u306f\u300c\u8a8d\u77e5\u300d\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u6d88\u8cbb\u8005\u306b\u884c\u52d5\u3092\u8d77\u3053\u3055\u305b\u308b\u8981\u7d20\u3092\u6301\u3063\u305f\u5e83\u544a\u624b\u6bb5\u3068\u3044\u3048\u307e\u3059\u3002<br>\u30c6\u30ec\u30d3\u306e\u7dcf\u4e16\u5e2f\u666e\u53ca\u7387\uff08\u30c6\u30ec\u30d3\u304c\uff11\u53f0\u3067\u3082\u3042\u308b\u4e16\u5e2f\u306e\u5272\u5408\uff09\u306f<strong>\u7d0493\uff05<\/strong>\u3067\u3059\u3002<br>\u751f\u6d3b\u306b\u306a\u3058\u3093\u3060\u5a92\u4f53\u3067\u60c5\u5831\u306e\u4fe1\u983c\u6027\u3082\u9ad8\u304f\u3001\u8996\u8074\u8005\u306e\u6bcd\u6570\u3082\u5927\u304d\u3044\u306e\u3067\u6570\u3042\u308b\u5a92\u4f53\u306e\u4e2d\u3067\u3082\u3001\u5e83\u304f\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u307e\u305f\u30ea\u30fc\u30c1\u5f8c\u306e\u76ee\u7684\u306e\u9054\u6210\uff08\u8cfc\u5165\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\uff09\u306b\u3082\u671f\u5f85\u304c\u9ad8\u307e\u308b\u5a92\u4f53\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001PC\u3084\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3088\u308a\u6bd4\u8f03\u7684\u5927\u304d\u3044\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3067\u300c\u6620\u50cf\u300d\u3068\u300c\u97f3\u300d\u3068\u3067\u8996\u8074\u899a\u306b\u5c4a\u304d\u3084\u3059\u304f\u3001\u306a\u304c\u3089\u898b\u306a\u3069\u306e\u53d7\u52d5\u7684\u306b\u8996\u8074\u3059\u308b\u6f5c\u5728\u5c64\u307e\u3067\u30ea\u30fc\u30c1\u306f\u5e83\u307e\u308a\u307e\u3059\u3002\u30c6\u30ec\u30d3\u306f\u3044\u307e\u3060\u306b\u5f71\u97ff\u529b\u306f\u5f37\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<h3><span id=\"i-7\"><strong>\u3068\u306f\u3044\u3048\u6c17\u306b\u306a\u308b\u300c\u30c6\u30ec\u30d3\u96e2\u308c\u300d\u306e\u50be\u5411<\/strong><strong><\/strong><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"1024\" height=\"682\" src=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2020\/06\/concentrated-children-using-laptop-lying-on-bed-together-3874431-min-1024x682.jpg\" alt=\"\" class=\"wp-image-3495\" srcset=\"https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2020\/06\/concentrated-children-using-laptop-lying-on-bed-together-3874431-min-1024x682.jpg 1024w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2020\/06\/concentrated-children-using-laptop-lying-on-bed-together-3874431-min-300x200.jpg 300w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2020\/06\/concentrated-children-using-laptop-lying-on-bed-together-3874431-min-768x512.jpg 768w, https:\/\/daiichi-ag.co.jp\/content\/wp-content\/uploads\/2020\/06\/concentrated-children-using-laptop-lying-on-bed-together-3874431-min.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>\u30c6\u30ec\u30d3\u5e83\u544a\u304c\u8a8d\u77e5\u306b\u512a\u308c\u3066\u3044\u308b\u3068\u306f\u3044\u3048\u3001\u82e5\u5e74\u5c64\u306b\u304b\u304b\u308f\u3089\u305a\uff13\uff10\u4ee3\uff14\uff10\u4ee3\u4ee5\u964d\u306e\u5e74\u4ee3\u3067\u3082\u751f\u6d3b\u306e\u4e2d\u3067\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u306e\u60c5\u5831\u53ce\u96c6\u50be\u5411\u306f\u78ba\u5b9f\u306b\u5f37\u307e\u3063\u3066\u3044\u3066\u3044\u307e\u3059\u3002<br>\u30c6\u30ec\u30d3\u5e83\u544a\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u306e\uff11\u3064\u3068\u3057\u3066\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u306b\u96e3\u3057\u3044\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u52b9\u679c\u3092\u5b9f\u611f\u3057\u3065\u3089\u3044\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306f\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u53ef\u8996\u5316\u3067\u304d\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002\u30c6\u30b9\u30c8\u3068\u3057\u3066\u6570\u767e\u5186\u5358\u4f4d\u304b\u3089\u59cb\u3081\u3089\u308c\u3001\u5546\u54c1\uff08\u30b5\u30fc\u30d3\u30b9\u7b49\uff09\u3092\u8a34\u6c42\u3057\u305f\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\uff08\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u4f4f\u5c45\u30fb\u8208\u5473\u95a2\u5fc3\u306a\u3069\u306e\u5c5e\u6027\uff09\u306b\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u7d5e\u3063\u3066\u5e83\u544a\u3067\u304d\u3001\u8ab2\u91d1\u5bfe\u8c61\u3092\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff08\u8868\u793a\u3055\u308c\u305f\u6642\u70b9\uff09\u3068\u3059\u308b\u304b\u3001\u30af\u30ea\u30c3\u30af\u3068\u3059\u308b\u304b\u3082\u9078\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u306a\u3069\u3001\u7d30\u304b\u304f\u691c\u8a3c\u3057\u306a\u304c\u3089\u3001\u4e88\u7b97\u3092\u8abf\u6574\u3057\u306a\u304c\u3089\u51fa\u7a3f\u3067\u304d\u308b\u70b9\u304c\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3001\u30c6\u30ec\u30d3\u5e83\u544a\u3082\u52b9\u679c\u3092\u5168\u304f\u8a08\u6e2c\u3067\u304d\u306a\u3044\u8a33\u3067\u306f\u306a\u304f\u3001\u8996\u8074\u7387\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u8cfc\u8cb7\u5c64\u3092\u8abf\u67fb\u3001CM\u653e\u9001\u524d\u5f8c\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u6d41\u5165\u6570\u306e\u5909\u5316\u306a\u3069\u3092\u8a08\u6e2c\u3057\u3066\u52b9\u679c\u691c\u8a3c\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\uff12\u3064\u76ee\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u3001\u5236\u4f5c\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u70b9\u3067\u3059\u3002<br>\u30c6\u30ec\u30d3\u5c40\u306e\u653e\u9001\u57fa\u6e96\u3092\u6e80\u305f\u3057\u305f\u6620\u50cf\u7d20\u6750\u3092\u5236\u4f5c\u3059\u308b\u3068\u306a\u308b\u3068\u3001\u6280\u8853\u3068\u6a5f\u6750\u3092\u5099\u3048\u305f\u5236\u4f5c\u4f1a\u793e\u3078\u306e\u4f9d\u983c\u304c\u5fc5\u8981\u3067\u3059\u3002\u30bf\u30ec\u30f3\u30c8\u3092\u8d77\u7528\u3057\u3066\u30af\u30aa\u30ea\u30c6\u30a3\u306b\u7d30\u90e8\u307e\u3067\u3053\u3060\u308f\u3063\u3066\u5236\u4f5c\u3059\u308b\u3068\u901a\u5e38\u30b3\u30b9\u30c8\u3082\u6642\u9593\u3082\u304b\u304b\u3063\u3066\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001WEB\u52d5\u753b\u306f\u5229\u7528\u8005\u306b\u30af\u30ea\u30c3\u30af\u3092\u3057\u3066\u300c\u52d5\u753b\u3092\u6700\u5f8c\u307e\u3067\u898b\u3066\u3082\u3089\u3046\u300d\u3068\u3044\u3046\u70b9\u3067\u9ad8\u3044\u30af\u30aa\u30ea\u30c6\u30a3\u306b\u3053\u3060\u308f\u3089\u3056\u308b\u5f97\u306a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30c6\u30ec\u30d3CM\u3068\u6bd4\u8f03\u3059\u308b\u3068WEB\u52d5\u753b\u306e\u5236\u4f5c\u8cbb\u306f\u5b89\u3044\u3067\u3059\u304c\u30af\u30aa\u30ea\u30c6\u30a3\u306b\u3053\u3060\u308f\u308b\u3068\u305d\u3046\u5b89\u304f\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u30c6\u30ec\u30d3\u30af\u30aa\u30ea\u30c6\u30a3\u306e\u6620\u50cf\u7d20\u6750\u3092\u4f5c\u6210\u3057\u3066\u304a\u3051\u3070\u3001\u305d\u306e\u5f8cWEB\u3078\u306e\u5c55\u958b\u3082\u3057\u6613\u3044\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u3066\u52b9\u679c\u7684\u306b\u5e83\u544a\u3092\u6253\u3063\u305f\u3068\u3057\u3066\u3082\u305d\u306e\u7bc4\u56f2\u5185\u3067\u3057\u304b\u9867\u5ba2\u3092\u5275\u51fa\u3067\u304d\u307e\u305b\u3093\u3002\u307e\u305a\u306f\u5e83\u304f\u77e5\u3063\u3066\u3082\u3089\u3044\u3001\u9855\u5728\u5c64\u306e\u4e2d\u304b\u3089\u5c06\u6765\u306e\u9867\u5ba2\u306b\u306a\u308b\u4eba\u3092\u80b2\u3066\u308b\u624b\u6bb5\u3068\u3057\u3066\u30c6\u30ec\u30d3\u5e83\u544a\u306f\u6709\u52b9\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e2d\u9577\u671f\u7684\u306a\u5e83\u544a\u6226\u7565\u3068\u3057\u3066\u8003\u3048\u308b\u3068\u305d\u306e\u8cbb\u7528\u306f\u3051\u3057\u3066\u9ad8\u304f\u306f\u306a\u30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